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"Essentials of Contemporary Advertising, 3/e" by William Arens and David Schaefer explores the core principles that drive advertising, using a lively ...Show synopsis"Essentials of Contemporary Advertising, 3/e" by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's 'real life'. This approach truly transcends the conceptual and propels students into an exciting and practical dimension.Hide synopsis
Description:Used-Good. This book is in good condition. All pages are intact...Used-Good. This book is in good condition. All pages are intact, there are no tears to the book and the book is nice and clean. The pages might be slightly dog eared through previous use and textbooks might have a small amount of highlighting but nothing which will obstruct getting the maximum out of the book. Customers are protected by 100% refund guarantee if they are not happy.
An international edition is a version of a book that has been published for distribution outside the U.S. Most international editions have different ISBNs than the U.S. edition. They often have different covers, usually contain the same content, and sometimes are printed on lower-quality paper. Alibris allows the sale of international editions, except for those that are not authorised by the publisher or author for importation into, or sale in, the U.S. and those that may not otherwise lawfully be imported into, or sold in, the U.S., Canada, or Australia.
Description:Good. This is the international edition, exactly the same as the...Good. This is the international edition, exactly the same as the other one but paper back.
Description:Used-Good. Book in good or better condition. Dispatched same...Used-Good. Book in good or better condition. Dispatched same day from US or UK warehouse.
Description:Good. 0071106278 Good condition, cover has some wear, might...Good. 0071106278 Good condition, cover has some wear, might have some writings.
