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For undergraduate courses in Internet Marketing, E-Commerce, or E-Business. This best-selling book is unique in that it parallels the organization ...Show synopsisFor undergraduate courses in Internet Marketing, E-Commerce, or E-Business. This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much "E" and not enough marketing or are too narrowly or technically focused on e-commerce.Hide synopsis
E-Marketing (Prentice Hall) – Trade paperback (2000)
by
Judy Strauss, Adel Ei-Ansary, Raymond Frost
Trade paperback, Prentice Hall 2000
English
2nd ed.
519 pages
ISBN: 0130322644 ISBN-13: 9780130322647
For undergraduate courses in Internet marketing, e-commerce, e-business, and digital and electronic marketing. This book discusses the necessary tools in the dynamic field of eMarketing. *NEW - Up-to-date statistics, case histories, and strategies. *NEW - Internet technologies From marketing management perspective Chapter 9. *NEW - E-business models: Looks at how existing business models have been adapted to the Internet and discusses new business models unique to the Web. *NEW - Offline technologies Focuses on ...Show moreFor undergraduate courses in Internet marketing, e-commerce, e-business, and digital and electronic marketing. This book discusses the necessary tools in the dynamic field of eMarketing. *NEW - Up-to-date statistics, case histories, and strategies. *NEW - Internet technologies From marketing management perspective Chapter 9. *NEW - E-business models: Looks at how existing business models have been adapted to the Internet and discusses new business models unique to the Web. *NEW - Offline technologies Focuses on marketing practices based on Internet technologies. Introduces offline e-marketing applications, e.g., bar code scanners and uses of electronic databases for customer acquisition and retention. *NEW - Ethics and law: An entire chapter. *NEW - Technology issues: Uses diagrams, analogies and clear explanations to explain how technologies such as targeted advertising, relationship marketing, and content filtering actually work. *NEW - Changing practices. *NEW - Global orientation: Includes first-hand accounts of Internet adoption abroad.Hide
Description:Very Good. Used-Very Good. Ships from UK in 48 hours or less ...Very Good. Used-Very Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support the African Children's Educational Trust (A-CET). Ex-library, but has been well cared for. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Through our work with A-CET we have helped give hundreds of young people in Africa the vital chance to get an education. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Description:*** FAST RELIABLE SERVICE *** USED, BUT IN GOOD GENERAL...*** FAST RELIABLE SERVICE *** USED, BUT IN GOOD GENERAL CONDITION *** EXPECTED SIGNS OF PREVIOUS OWNERSHIP. DAILY PRIORITY DISPATCH FROM UK WAREHOUSE STOCK.
Description:Very Good. Ships from the UK. Former Library book. Great...Very Good. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Your purchase also supports literacy charities.
Description:Good. Ships from the UK. Former Library book. Shows some signs...Good. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Your purchase also supports literacy charities.
Description:Softcover, ex-library, with usual stamps and markings, in fair...Softcover, ex-library, with usual stamps and markings, in fair all round condition suitable as a reading copy. pp., 900grams, ISBN: 0130322644.
Description:Very good. Appearance of only slight previous use. Cover and...Very good. Appearance of only slight previous use. Cover and binding show a little wear. All pages are undamaged with potentially only a few, small markings. Help save a tree. Buy all your used books from Thriftbooks. Read. Recycle and Reuse!
Description:Very Good. Great condition for a used book! Minimal wear....Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy!
