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For undergraduate and MBA courses in Marketing Management and Marketing Strategy. A Framework for Marketing Management is a concise paperback ...Show synopsisFor undergraduate and MBA courses in Marketing Management and Marketing Strategy. A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling textbook, Marketing Management. This books focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs. A streamlined approach also offers greater flexibility in classes where outside cases, simulations, and projects are brought in.Hide synopsis
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Description:[Please Read Carefully Before Buying] NEW, THIS IS AN...[Please Read Carefully Before Buying] NEW, THIS IS AN INTERNATIONAL EDITION. PRINT IN GRAY SCALE. BOOK COVER AND ISBN NO MAY BE DIFFERENT FROM USA EDITION. RESTRICTED SALES DISCLAIMER WORDINGS NOT FOR SALES IN USA AND CANADA MAY BE PRINTED ON THE COVER OF THE BOOK. STANDARD SHIPPING 3-15 BUSINESS DAYS. EXPEDITED SHIPING 4-7 BUSINESS DAYS.
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Description:New. New softcover International Edition. Same contents as US...New. New softcover International Edition. Same contents as US edition. It is legal to use International editions. We Ship to PO BOX Address also. EXPEDITED shipping option available for certian weight packets only.
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