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Written by the leading gender communication scholar, this text introduces readers to theories, research, and pragmatic information that demonstrates ...Show synopsisWritten by the leading gender communication scholar, this text introduces readers to theories, research, and pragmatic information that demonstrates the multiple, often interactive, ways in which gender images of masculinity and femininity are shaped within contemporary culture. -- Over 90 new references -- all since 1995 -- Chapter 2 now includes discussion of sociobiology, which argues that sex differences reflect and serve the Darwinian principle of "survival of the fittest" -- Chapter 3 now includes a discussion of Third Wave Feminism, which is a major substantive revision to the new edition -- Includes additional discussion of and research on gender arrangements in non-western cultures -- Discussions of media have been updated, including analysis of Ally McBeal and adding reference to Mulan, Disney's animated film that departs from conventional gender scriptsHide synopsis
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