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For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in ...Show synopsisFor undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.Hide synopsis
Description:Very Good. The book has been read, but is in excellent condition...Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. 784 p. Col.Illustrations. Intended for professional and scholarly audience.
An international edition is a version of a book that has been published for distribution outside the U.S. Most international editions have different ISBNs than the U.S. edition. They often have different covers, usually contain the same content, and sometimes are printed on lower-quality paper. Alibris allows the sale of international editions, except for those that are not authorised by the publisher or author for importation into, or sale in, the U.S. and those that may not otherwise lawfully be imported into, or sold in, the U.S., Canada, or Australia.
Description:Very Good. The book has been read, but is in excellent condition...Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. 768 p. Colour illustrations, colour facsimiles. Intended for professional and scholarly audience.
Description:Very Good. The book has been read, but is in excellent condition...Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Sewn binding. Cloth over boards. 784 p. Prentice-Hall International Series in Marketing.
Description:Fair. A readable copy of the book which may include some defects...Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. 784 p. Col.Illustrations. Intended for professional and scholarly audience.
Description:Used-Good. This book is in good condition. All pages are intact...Used-Good. This book is in good condition. All pages are intact, there are no tears to the book and the book is nice and clean. The pages might be slightly dog eared through previous use and textbooks might have a small amount of highlighting but nothing which will obstruct getting the maximum out of the book. Customers are protected by 100% refund guarantee if they are not happy.
Description:Acceptable. Ships from the UK. Former Library book. Shows...Acceptable. Ships from the UK. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Your purchase also supports literacy charities.
Description:This book has soft covers. Ex-library, With usual stamps and...This book has soft covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy., 1500grams, ISBN: 9780130156846.
Description:This book has soft covers. Ex-library, With usual stamps and...This book has soft covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy., 1400grams, ISBN: 9780130156846.
Description:Paperback, ex-library, with usual stamps and markings, in fair...Paperback, ex-library, with usual stamps and markings, in fair all round condition suitable as a reading copy. pp., 1500grams, ISBN: 0130156841.
Description:Library sticker on cover. This book has soft covers. Ex-library,...Library sticker on cover. This book has soft covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy., 1500grams, ISBN: 9780130156846.
over all this book is simple to understand - not too much fancy wording :) - if your teacher picks this book you will be ok. not really a casual fun reading but you cant have everything in school books.
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Marketing Management: This book by Philip Kotler describes the complex marketplace of all its facets, with many real life examples, pictures, graphs and other illustrations which helped me to understand all the relevant terms in simple easy words. I didn't have to struggle to understand what marketing ...
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Please dont buy anything from a seller by the name of westbook. I've emailed this seller numerous times in regards to me not receiving this textbook that was suppose to be shipped on December 4, 2010. Hopefully Alibris will either give me a refund or hunt this seller down and hold him accountable
