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Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make ...Show synopsisLearn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.Hide synopsis
Description:Fair. 10th edition. Book is in overall good condition! ! Cover...Fair. 10th edition. Book is in overall good condition! ! Cover shows some edge wear and corners are lightly worn. Pages have a minimal to moderate amount of markings. Some water damage along bottom edge causing pages to stain and lightly ripple. Does not affect the text. FAST SHIPPING W/USPS TRACKING! ! !
Description:New. No dust jacket as issued. Brand New. Fast Arrival. Sewn...New. No dust jacket as issued. Brand New. Fast Arrival. Sewn binding. Cloth over boards. 752 p. Contains: Illustrations. Audience: General/trade. Brand New. Fast Arrival.
Description:Good. Giving great service since 2004: Buy from the Best! 4, 000...Good. Giving great service since 2004: Buy from the Best! 4, 000, 000 items shipped to delighted customers. We have 1, 000, 000 unique items ready to ship! Find your Great Buy today!
something for everyone. broad general text. gives you things to think about. more for traditional marketing of things than ideas and intangibles. not as strong in marketing services and technologies but still causes you to think about issues.
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