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Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make ...Show synopsisLearn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.Hide synopsis
Description:Used-Good. This book has been previously used but is in good,...Used-Good. This book has been previously used but is in good, tight condition. The book does not show much wear and is clean with no damage to the pages. There may be some slight markings on the cover. Remember, we have a money back guarantee on all our books.
Description:Used-Good. This book has been previously used but is in good,...Used-Good. This book has been previously used but is in good, tight condition. The book does not show much wear and is clean with no damage to the pages. There may be some slight markings on the cover. Remember, we have a money back guarantee on all our books.
Description:Very Good. The book has been read, but is in excellent condition...Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. 688 p. Intended for college/higher education audience. Intended for professional and scholarly audience.
Description:Good. The book has been read but remains in clean condition. All...Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. 688 p. Intended for college/higher education audience. Intended for professional and scholarly audience.
Description:Good. The book has been read but remains in clean condition. All...Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. 752 p. Intended for college/higher education audience.
Description:Paperback, ex-library, with usual stamps and markings, in fair...Paperback, ex-library, with usual stamps and markings, in fair condition suitable as a study copy. 752pp., 1750grams, ISBN: 0130980390.
Description:Fair. A readable copy of the book which may include some defects...Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. 688 p. Intended for college/higher education audience. Intended for professional and scholarly audience.
Description:Used-Good. This book is in good condition. All pages are intact...Used-Good. This book is in good condition. All pages are intact, there are no tears to the book and the book is nice and clean. The pages might be slightly dog eared through previous use and textbooks might have a small amount of highlighting but nothing which will obstruct getting the maximum out of the book. Customers are protected by 100% refund guarantee if they are not happy.
Description:Used-Good. This book is in good condition. All pages are intact...Used-Good. This book is in good condition. All pages are intact, there are no tears to the book and the book is nice and clean. The pages might be slightly dog eared through previous use and textbooks might have a small amount of highlighting but nothing which will obstruct getting the maximum out of the book. Customers are protected by 100% refund guarantee if they are not happy.
something for everyone. broad general text. gives you things to think about. more for traditional marketing of things than ideas and intangibles. not as strong in marketing services and technologies but still causes you to think about issues.
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