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"Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing ... More

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This is your hands-on guide to the most up-to-date selling strategies and techniques. Are you looking to enter the world of sales, or are you already ... More

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For the first time ever, the proven techniques perfected by the world-famous Dale Carnegie sales training program are now available in book form. 10 ... More

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The author explains what makes products and services sell and what techniques the listener can use to actually increase his or her volume of sales ... More

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A world-renowned business speaker and author of "Maximum Achievement" offers practical, proven advice to help anyone become a better salesperson.

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Futrell's pragmatic approach, pulled from his own experiences as a sales professional, emphasizes real-world approaches to selling. Global and non ... More

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This text provides comprehensive, current coverage of key marketing topics and issues in a shorter length. The book features in-depth coverage of ... More

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With a fresh, streamlined design, MARKETING, 9e "Takes You There"--helping students achieve complete marketing success--by delivering the best the ... More

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"Fundamentals of Selling, 13e" trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales ... More

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Were you looking for the book with access to MyMarketingLab? This product is the book alone and does NOT come with access to MyMarketingLab. Buy ... More

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Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional ... More

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Filled with vivid examples of success--and failures--from Sandler's own experience and that of the thousands of delighted students who have ... More

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More than 200,000 copies have been sold of this invaluable marketing classic by the authors of "Positioning". "A business book with a difference: ... More

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A master of customer service reveals his proven secrets to developing long-standing relationships and customer loyalty by making business personal.

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For upper-level undergraduate and MBA courses in Brand Management, Brand Strategy, Product Management, and Marketing Strategy. Written by today's ... More

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For marketing management and marketing strategy courses (MBA and advanced undergraduate).Market-Based Management is unique in that every chapter is ... More

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"Exploring Marketing Research" deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and ... More

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Many salespeople can line up prospects, recite the benefits of their product or service, and stir the interest of their client. But when it comes to ... More

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"The Marketing Game" is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based ... More

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Revealing the secrets of self-management, the integrety of selling "on-purpose", and the importance of helping others to get what they want, this is ... More

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Starting with the psychology of the sale, the author guides readers through the tactics and strategies of champion closers, with plenty of practical ... More

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Put into practice today's winning strategy for achieving success in high-end sales! "The SPIN Selling Fieldbook" is your guide to the method that has ... More

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Based on seminars that have helped thousands of sales performers in major corporations, this book offers innovative new ideas and street-smart ... More

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