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Many leading-edge organizations have already made the transition from selling goods to selling services. Now, they face the task of selling knowledge ... More

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Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer ... More

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Provides a fresh, international perspective on building customer relationships and building brand equity Customer relationship management (CRM) is ... More

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This is the sequel to the international bestseller "The Go-Giver", applying its inspirational approach to real-world challenges. "The Go-Giver" took ... More

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Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the ... More

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HOW TO WIN TRUST AND INFLUENCE CUSTOMERS This revealing book shows how the only reliable route to sustainable business growth and profit is to build ... More

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Regardless of the specific product or service, or even its price, a sale will not be closed until a trust relationship is developed. A manager will ... More

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Proven techniques to help any woman move ahead in sales.

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In this new book, author James R. Hutton shares his decades of experience in the petroleum industry to help readers master the challenge of ... More

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From the bestselling author of "Solution Selling" comes the program that is revolutionizing high-end selling by showing companies how to "clone" ... More

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As the marketplace becomes more competitive, the expectations of customers also increase. At the same time, because of economic pressures, managers ... More

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Legendary marketer Schmitt follows up his groundbreaking book "Experiential Marketing" by introducing a new and visionary approach to marketing ... More

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Two bestselling authors deliver proven tactics for exceptional customer service in today's consumer-driven market.

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According to business guru Ram Charan, the process of selling is broken. Demand for competitive pricing is ever on the increase, and customers want ... More

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Secrets of the trade from the master of retail selling and sales training "No Thanks, I'm Just Looking" gives anyone the inside scoop on how to ... More

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This unique guide for the modern salesperson shows sales professionals how to apply the code of the samurai to have fresh and powerful techniques to ... More

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Why do only 20% of the sales force make 80% of the sales? Those 20% focus on service--and the ancient samurai have always known that service is the ... More

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Sales based on trust are uniquely powerful. Learn from Charles Green, co-author of the bestseller "The Trusted Advisor" how to deserve and, therefore ... More

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Every salesperson's road map to superstar success!

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Reorient your selling approach "Mr. Shmooze" is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most ... More

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Understanding customer expectations and how they are changing is vital to developing sales strategies that will succeed in today's complex ... More

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Rev. ed. of: Churchill/Ford/Walker's sales force management. 8th ed. c2006.

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Enage deals with the cycle of transformation from the individual to the institution to the customer and back, utilizing the OHero Selfless MindsetO ... More

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