The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, ...
Western culture, with its absent fathers, radical feminists, lack of tradition, and other factors, has produced men in crisis, says Robert Bly, founder of the Men's Movement. Men who have been raised in this culture often resort to being either antagonistic and domineering, or passive and detached, none of which makes them, or anyone else, happy. ...
A paperback reissue from the bestselling author of "Iron John." A "penetrating and brilliant little volume that sheds new light on the Shadow. . . . A fresh and intense language and logos for describing the unrevealed."--Joan Halifax, former president, The Ojai Foundation
Three central leaders of the men's movement present a rich and insightful collection of poems that will appeal to both men and women--more than 300 powerful and profound works from Yeats, D.H. Lawrence, Emily Dickinson, Wadsworth, Blake, and many others.
The author of Iron John expands his mythic perspective to examine American culture at large, and finds us to be a nation of squabbling children.. }In his phenomenal bestseller, Iron John, Robert Bly captivated the nation with the wisdom embedded in a thousand-year-old fairy tale, creating both a cultural movement and publishing history.Now, in ...
A concise handbook of the principles and practice of writing effective advertisements, brochures, and every other type of persuasive copy. It ranges from headlines and body copy to copy guidelines for print ads, direct mailing, catalogues, press releases and electronic messages.
From an interoffice memo to a fifty-page proposal, this is the definitive guide to business writing. Anyone who has ever had to write any business document will find "The Elements of Business Writing" the single most effective tool for producing clear, concise, and persuasive prose. Equally useful to executives and support staff, it shows how to: ...
This book shows you how to start, run, and build a freelance writing business doing whatever type of writing you prefer. The book is indispensable for writers at every stage of their career. The book covers entry-level assignments, marketing and self-promotion, and how to write a business plan. More experienced writers will discover how to ...
The essential guide to writing clear, concise proposals, reports, manuals, letters, memos, and other documents in every technical field. Includes a section with examples and text that address the specialized writing problems of systems analysts and software engineers.
Expert tips and 300 sample letters make business and personal correspondence a snap. When trying to close a sale, answer a complaint, or offer thanks, a well--crafted letter can make all the difference. Packed with practical advice and 300 easy--to--adapt sample letters, this all--purpose guide shows readers how to write letters that get results ...
The book for everyone who writes or approves copy--copywriters, account executives, creative directors, freelance writers...it reveals copywriting techniques that can help the reader write ads, commercials, and direct mail pieces that get attention.
This powerful memoir of an American who was adopted by a shaman and allowed to study the secrets of a Tzutujil Mayan village in deepest Guatemala "offers readers a privileged and rare glimpse into (the village's) complex and spiritually rich life" ("Rocky Mountain News"). 15,000.
Today's number 1 copywriter shows you how to grab attention and drive sales with customer-focused, results-based Web copy. In "The Online Copywriter's Handbook", Robert Bly - one of the world's most honored copywriters and the bestselling author of "The Copywriter's Handbook" - turns his attention to the unlimited marketplace of the Internet. The ...
A collection of poems by two great twentieth-century poets, both in the original Spanish and in powerful English translations by Robert Bly. "The two finest Spanish poets of this centurytwo of the greatest in any countrytheir verses fashioned into English by a third brilliant poet; could one who loves poetry ask for more?"Long Beach INDEPENDENT.
The authors analyze a Russian folk tale, using Jungian and comparative methods to draw out what they consider its archetypal--and instructive--elements. For them, the tale is the story of the masculine coming to terms with the feminine and transcendent.
'Robert Bly is a vital link between poetry and the brass tacks of living, a very suitable editor for Pablo Neruda and Cesar Vallejo.... His selection of poems shows his creative instinct. He is the best of three translators represented, though all are good. His interview with Neruda shows two poets bringing out the best in each other....' Kansas ...
Men's movement founder, translator, anthologist, antiwar activist, and cultural critic Bly was first of all a poet, and the work that has been most important to him is showcased in this selection of his many poems. Spanning decades, this book reveals Bly's signature themes, his interest in Jungian models of personality, and his commitment to a ...
This first anthology specifically for men brings together the poetry read at the men's movement retreats sponsored by Robert Bly, and offers important commentary by the movement's "leaders". Among the poets whose work is included are W.B. Yeats, D.H. Lawrence, William Blake, and William Wordsworth.
This is a tongue-in-cheek guide to words that any smart, well-educated, pretentious person should be able to drop into cocktail conversation.The reader is encouraged to toss off words such as 'Disestablishmentarianism', 'descant', and 'autodidactic', proving, if not the value of a good education, at least the appearance of a good education.Each ...
Here are hundreds of priceless tips and strategies for firms and independent providers selling services rather than products. It covers everything from generating sales leads to keeping clients after the sale is made.
Acclaimed poet and translator Robert Bly, known most recently for gatherings in which he guides men to greater self-knowledge, has created a unique multicultural collection of 150 poems that demonstrate the union of spirit between the poet and the natural world. Their "twofold" nature celebrates inner and outer consciousness, the participation of ...
"'Good Business-to-Business Direct Marketing is no accident. The second edition of Bob Bly's book helps direct marketers of all experience levels eliminate guesswork. This book belongs on the bookshelf of every direct marketer. Unlike other books, you'll be going back to this one so often it will never gather dust. Cookbooks are helpful, but the ...
The authors analyze a Russian folk tale, using Jungian and comparative methods to draw out what they consider its archetypal--and instructive--elements. For them, the tale is the story of the masculine coming to terms with the feminine and transcendent.
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