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DICK CONNOR, CMC, is a consultant specializing in accounting and general business and a former associate professor of management at Northwestern Graduate School of Management. He is the author of Increasing Revenue from Your Clients and coauthor with Jeff Davidson of Getting New Clients, both published by Wiley. JEFF DAVIDSON, CMC, is a full-time professional speaker and the author of 25 books, including Marketing on a Shoestring: Low-Cost Tips for Marketing Your Products or Services (Wiley).