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Jonelle Raffino

Jonelle Raffino is the creative force behind Southwest Trading Company, an internationally recognized yarn brand known for its earth-friendly collections. She has been featured in a variety of media venues, including "Inc.", "Fortune" and "Success", and has written numerous articles about SWTC, earth-friendly fibers and knitting for consumer and trade magazines, including "Knit ?N Style". She is the author of the self-published book "Purls Forever".