BOOKS by Philip Kotler

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1	Marketing Management more books like this by Philip Kotler For undergraduate/graduate courses in Marketing Management. This classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; ... see all copies from £1.40! new only from £12.44! \| first editions
2	Principles of Marketing more books like this by Philip Kotler, Ph.D. For the principles of marketing course. The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students. This book has a new customer-value, customer-relationships framework, and includes a completely revised chapter 1 that shows this framework from the very ... see all copies from £1.40! new only from £7.29! \| first editions
3	Marketing: An Introduction more books like this by Gary Armstrong, Philip Kotler, Ph.D. This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing ... see all copies from £5.25! new only from £7.19! \| first editions
4	Framework for Marketing Management more books like this by Philip Kotler For courses in Marketing Management and Marketing Strategy appropriate for undergraduate and graduate courses. A Framework for Marketing Management has taken the basics from Kotler's successful Marketing Management text and synthesized it into a concise, power-packed version, without excess clutter. It includes all the elements of a successful ... see all copies from £5.60! new only from £15.01! \| first editions
5	Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound more books like this by Martin Lindstrom, Philip Kotler (Foreword by) A creative and authoritative book that shows how the world's most successful companies integrate the senses--touch, taste, smell, sight and sound--into their branding campaigns with measurable results. see all copies from £13.31! new only from £13.31!
6	Marketing: An Introduction more books like this by Philip Kotler, Ph.D. Marketing: An Introduction, 7e, helps students master modern marketing principles and practices. Written by today's best-selling marketing author team, this paperback text has a manageable 16 chapter organization and builds on the unprecedented success of its sixth edition by placing customer value in the driver's seat. An organizing customer ... see all copies from £5.60! new only from £5.60! \| first editions
7	Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know more books like this by Philip Kotler, The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike. In "Marketing Insights from A to Z", Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how ... see all copies from £5.65! new only from £5.67! \| first editions
8	Kotler on Marketing: How to Create, Win, and Dominate Markets more books like this by Philip Kotler State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers. see all copies from £5.60! new only from £7.34! \| first editions
9	Marketing Management: Analysis, Planning, Implementation, and Control more books like this by Philip Kotler, Ph.D. This text focuses on the major decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of an organization and the needs and opportunities of the marketplace. It applies marketing thinking to products and services, consumer and industrial markets, profit and nonprofit organizations, domestic ... see all copies from £1.40! new only from £15.42! \| signed copies \| first editions
10	Marketing for Hospitality and Tourism more books like this by Philip Kotler, Ph.D. (Preface by), John Bowen (Preface by), James C Makens (Preface by) For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. THE most widely used Hospitality marketing text--comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing ... see all copies from £5.60! new only from £18.08! \| first editions
11 view cover	Strategic Marketing for Nonprofit Organizations more books like this by Alan Andreasen, Philip Kotler For upper level, MBA, and executive courses in Marketing for Nonprofit Organizations, Public Administration in Nonprofit Organizations, and Public Health for Nonprofit Organizations. Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit ... see all copies from £19.61! new only from £19.61!
12 view cover	Standing Room Only more books like this by Philip Kotler, Ph.D., Joanne Scheff The authors apply the full spectrum of marketing principles to an industry that has long resisted them - the performing arts. Drawing on a wide variety of primary and secondary sources, the authors review all of the key marketing functions - from segmentation to pricing to public relations - in the context of arts management, illustrated through ... see all copies from £14.71! new only from £30.86! \| first editions
13 view cover	The Elusive Fan: Reinventing Sports in a Crowded Marketplace more books like this by Irving Rein, Philip Kotler, Ben Shields This title presents a model for winning fan loyalty that leaves competitors in the dust - from the biggest contenders in sports. World-renowned marketing gurus Rein and Kotler deliver the most comprehensive, expert analysis of sports marketing to date with "The Elusive Fan". They explore how sports has become one of the most competitive global ... see all copies from £14.81! new only from £18.72! \| signed copies \| first editions
14 view cover	The Five Most Important Questions You Will Ever Ask about Your Organization: An Inspiring Tool for Organizations and the People Who Lead Them more books like this by Peter F Drucker, Jim Collins, Philip Kotler With Peter Drucker's five essential questions and the help of five of today's thought leaders, this little book will challenge readers to take a close look at the very heart of their organizations and what drives them. A tool for self-assessment and transformation, answering these five questions will fundamentally change the way you work, helping ... see all copies from £8.27! new only from £8.27!
15 view cover	Strategic Marketing for Nonprofit Organizations more books like this by Philip Kotler, Alan R. Andreasen Appropriate for junior, senior and graduate-level courses in Marketing for Nonprofit Organizations, Public Administration in Nonprofit Organizations and Public Health for Nonprofit Organizations. Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in ... see all copies from £5.78! new only from £23.98! \| first editions
16 view cover	Principles of Marketing with CD more books like this by Philip Kotler, Ph.D., Gary Armstrong For courses in Principles of Marketing. This best seller takes a practical, managerial approach to marketing. It provides a rich array of practical examples and applications to show the major decisions that marketing managers face in their day to day jobs. Readers are shown not only to anticipate changes, but also what effects changes will bring. ... see all copies from £6.14! new only from £21.70! \| first editions
17 view cover	Kellogg on Marketing more books like this by Philip Kotler, Ph.D. (Illustrator), Dawn Iacobucci (Editor), Alice Tybout (Editor) Praise for Kellogg on Marketing "The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting--edge marketing. What a treasure to find such a complete anthology of today's best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing ... see all copies from £6.95! new only from £17.16! \| first editions
18 view cover	Social Marketing: Influencing Behaviors for Good more books like this by Philip Kotler, Dr. Nancy R Lee WEB Description for FTN approval The Third edition of Social Marketing will be positioned as a core textbook for advanced undergraduate and graduate courses in social marketing, consumer behavior, health communication, social change, and public communication. The book examines how social marketing can be used as a strategy for changing behavior. ... see all copies from £38.19! new only from £38.19!
19 view cover	Strategic Marketing for Educational Institutions more books like this by Philip Kotler, Ph.D. Here is 'the' handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.* ... see all copies from £44.52! new only from £61.97! \| first editions
20 view cover	Principles of Marketing, Activebook 2.0 more books like this by Philip Kotler, Gary Armstrong The Activebook, derived from Kotler and Armstrong"s best-selling text, Principles of Marketing, is the most powerful paperback text for the Principles of Marketing course. Like a standard text, students receive this one in print. What makes it more unique is every copy includes a pin-code that enables access to the entire textbook online where it ... see all copies from £11.99! new only from £49.45!
21 view cover	Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause more books like this by Philip Kotler, Nancy Lee Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to ... see all copies from £17.83! new only from £18.30!
22 view cover	Ten Deadly Marketing Sins: Signs and Solutions more books like this by Philip Kotler, Ph.D. Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive ... see all copies from £7.68! new only from £12.33! \| first editions
23 view cover	Social Marketing: Improving the Quality of Life more books like this by Philip Kotler, Eduardo L Roberto, Ned Roberto 'As this book attests, social marketing is an extremely powerful set of concepts and tools that can accomplish much to relieve the pain and suffering of populations around the world and to address social problems that have their roots in undesirable behaviors. We are fortunate to have some of the best thinkers and writers in our field-such as ... see all copies from £20.01! new only from £73.56!
24 view cover	Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management more books like this by Alice M Tybout (Editor), Tim Calkins (Editor), Philip Kotler (Foreword by) This book includes the Foreword by renowned marketing guru. Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, "Kellogg on Branding" includes chapters written by respected Kellogg marketing professors and managers of successful ... see all copies from £18.44! new only from £18.44! \| first editions
25 view cover	Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences more books like this by Joanne Scheff Bernstein, Philip Kotler (Foreword by) Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other ... see all copies from £15.58! new only from £15.58!

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