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Metaphors We Live by
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by
George Lakoff, Mark Johnson
People use metaphors every time they speak. Some of those metaphors are literary - devices for making thoughts more vivid or entertaining. But most are much more basic than that - they're "metaphors we live by", metaphors we use without even realizing we're using them. In this book, George Lakoff and Mark Johnson suggest that these basic metaphors ...
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Don't Think of an Elephant: Know Your Values and Frame the Debate: The Essential Guide for Progressives
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George Lakoff, Haydn Reiss
"Don't Think of an Elephant!" is the definitive handbook for understanding what happened in the 2004 US election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate. In this book, Lakoff explains ...
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Moral Politics: How Liberals and Conservatives Think, Second Edition
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by
George Lakoff
In this application of cognitive science to politics, Lakoff analyzes the unconscious and rhetorical worldviews of liberals and conservatives, discovering radically different but remarkably consistent conceptions of morality.
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The Political Mind: Why You Can't Understand 21st-Century American Politics with an 18th-Century Brain
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by
George Lakoff
The "New York Times"-bestselling author of "Don't Think of an Elephant!" explains the science behind how we make political decisions.
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Philosophy in the Flesh
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George Lakoff, Mark Johnson, Ph.D.
What are human beings like? How is knowledge possible? What is truth? Where do moral values come from? Questions like these have stood at the center of Western philosophy for centuries. In addressing them, philosophers have made certain fundamental assumptionsthat we can know our own minds by introspection, that most of our thinking about the ...
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Where Mathematics Come from How the Embodied Mind Brings Mathematics Into Being
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George Lakoff, Rafael E Nunez
This volume, a collaboration between a linguist and a psychologist, explores how the mind functions when an individual performs mathematic operations.
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Women, Fire, and Dangerous Things
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by
George Lakoff
This book presents some of the most stimulating ideas on mind and meaning I have ever read. It is a book that has far-reaching consequences and is sure to rattle the foundations of thinking and research in the cognitive sciences.
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Thinking Points: Communicating Our American Values and Vision: A Progressive's Handbook
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by
George Lakoff, Rockridge Institute
Two years ago George Lakoff published the bestselling "Don't Think of an Elephant!" Its account of the conservative monopoly on effective framing touched off a national discussion about political language. It also gave rise to a chorus of pleas for more: * What is the progressive vision of America; * Why progressive values are America's values; * ...
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The Political Mind: A Cognitive Scientist's Guide to Your Brain and Its Politics
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George Lakoff
The "New York Times"-bestselling author of "Don't Think of an Elephant!" explains the science behind how people make political decisions.
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Whose Freedom?: The Battle Over America's Most Important Idea
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by
George Lakoff (Read by)
Lakoff, an adviser to the Democratic party, shows that the conservative revolution has remade freedom in its own image and deployed it as a central weapon on the front lines of everything from the war on terror to the battles over religion in the classroom and abortion.
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More Than Cool Reason: A Field Guide to Poetic Metaphor
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by
George Lakoff, Mark Turner
"Articulates clearly, concisely, and with numerous examples, the implications of such common and powerful poetic metaphors as life is a journey, death is departure, time is a thief, reason is cool (along with a whole range of others) for what we take for granted about ourselves and the world, for our common sense". -- Susan MacFarlene, Canadian ...
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Philosophy in the Flesh: The Embodied Mind and Its Challenge to Western Thought
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by
George Lakoff, Mark Johnson
In this reexamination of the 2000-year legacy of philosophy in light of the accomplishments of cognitive science--namely, that the mind is embodied and that abstract thought is metaphorical--Lakoff and Johnson toss up some startling insights on thinkers such as Kant and Descartes.
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Women, Fire, and Dangerous Things: What Categories Reveal about the Mind
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George Lakoff
A sweeping critique of the assumptions the mind makes, of how humans tend to categorize objects and ideas, and of the implications of these modes of thought. Illustrated.
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Moral Politics: What Conservatives Know That Liberals Don't
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by
George Lakoff
What do conservatives know that liberals don't? According to George Lakoff, they know that American politics is about morality and the family. "Moral Politics" takes a fresh look at how we think and talk about politics, and shows that political and moral ideas develop in systematic ways from our models of ideal families.
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Framing the Debate: Famous Presidential Speeches and How Progressives Can Use Them to Change the Conversation (and Win Elections)
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by
Jeffrey Feldman, George Lakoff (Introduction by)
"Frames are mental structures that shape the way we see the world. . . . When you hear a word, its frame is activated in your brain. . . . In politics our frames shape our social policies. . . . Because language activates frames, new language is required for new frames."-George Lakoff For decades, the powerful communications machine of the ...
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Irregularity in syntax.
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by
George Lakoff
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Death is the Mother of Beauty: Mind, Metaphor, Criticism
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by
Mark Turner, George Lakoff (Designer)
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How Democrats and Progressives Can Win: Solutions From George Lakoff
by
George (Author) Reiss Lakoff, Haydn (Recorded By)
If you want to understand the November elections and youd like to see a change in the future, then watch this DVD!Featuring a lively interview with George Lakoff, television news clips, and illustrative graphics, this is a must-see media tool for everyone who wants to better understand and communicate the progressive agenda. Includes How to Debate ...
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Metaforas de La Vida Cotidiana
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by
George Lakoff, Mark Johnson
A partir de la impresion de que las ideas sobre el significado dominantes en la ilosofia occidental tienen muy poco que ver con lo que la gente encuentra "significativo" en su vida, ambos autores revisan las presuposiciones de nuestra tradicion filosofica y ven en la metafora una posible clave de la comprension.
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Moral Politics: How Liberals and Conservatives Think
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George Lakoff
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Don't Think of an Elephant!: Know Your Values and Frame the Debate
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George Lakoff, George Wilson (Narrator)
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Linguistique et logique naturelle
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by
George Lakoff
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