BOOKS by Mary Anne Moffitt

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Communication Theories for Everyday Life more books like this

by John R Baldwin, Stephen D Perry, PH.D., Mary Anne Moffitt

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Communication Theories for Everyday Life introduces readers to the complexities of theories in communication studies, mass communication, and public relations, emphasizing their connection to everyday life. Instead of utilizing a "theory-a-day" approach, this text cuts across content areas and clusters related theories, making them easier for ...

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Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish more books like this

by Mary Anne Moffitt

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How do professionals plan and execute a public communications campaign? This is a step-by-step examination of the conceptualizing, planning and execution of a public relations, marketing/advertising, political, or social issue campaign. Mary Anne Moffitt provides basic theories, concepts and issues to understand before conducting a campaign, and ...

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