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Purpose: The Starting Point of Great Companies
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by
Nikos Mourkogiannis, Roger Fisher (Foreword by)
How do great management teams create sustained competitive advantage? In Purpose, Nikos Mourkogiannis turns the entire idea of strategy on its head, pioneering a model that is redefining the way business is practical today. Strategy is typically thought of as management's plan for a company, but Mourkogiannis argues that companies must satisfy the ...
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