BOOKS by Al Ries

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1	Marketing Warfare more books like this by Al Ries see all copies from £1.36! new only from £5.46! \| signed copies \| first editions
2	The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand more books like this by Al Ries, Laura Ries This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: "The 11 Immutable Laws of Internet Branding" Smart and accessible, "The 22 Immutable Laws of Branding" is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the ... see all copies from £5.98! new only from £9.68! \| first editions
3	The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two more books like this by Al Ries, Jack Trout Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. see all copies from £6.14! new only from £10.63!
4	Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace more books like this by Al Ries, Jack Trout 'One of the most important communication books I've ever read. I highly recommend it!' - Spencer Johnson, author of "Who Moved My Cheese?" and co-author of "The One Minute Manager". '...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on ... see all copies from £3.53! new only from £7.13! \| first editions
5	The Fall of Advertising and the Rise of PR more books like this by Al Ries, Laura Ries see all copies from £5.46! new only from £6.14! \| signed copies \| first editions
6	Positioning: The Battle for Your Mind, 20th Anniversary Edition more books like this by Al Ries, Jack Trout The first book to deal with the problems of communicating to a skeptical public, "Positioning" describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. It is fully updated and revised. see all copies from £4.16! new only from £14.15!
7	Positioning: The Battle for Your Mind more books like this by Jack Trout A dynamic new cover heralds the reissue of this bestselling business classic, which Spencer Johnson, M.D., co-author of The One Minute Manager praised as "One of the most important communication books I've ever read. I recommend it highly!" see all copies from £5.46! new only from £8.81! \| first editions
8	Focus: The Future of Your Company Depends on It more books like this by Al Ries see all copies from £1.99! new only from £5.46! \| signed copies \| first editions
9	Bottom-Up Marketing more books like this by Al Ries, Jack Trout From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy. see all copies from £5.30! new only from £8.03! \| signed copies \| first editions
10	The 11 Immutable Laws of Internet Branding more books like this by Al Ries, Laura Ries see all copies from £1.36! new only from £3.06! \| signed copies \| first editions
11 view cover	Positioning: The Battle for Your Mind more books like this by Al Ries Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those ... see all copies from £2.00! new only from £10.45! \| signed copies \| first editions
12 view cover	The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival more books like this by Al Ries, Laura Ries What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, "The Origin of Brands," the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in ... see all copies from £5.46! new only from £7.37! \| signed copies \| first editions
13 view cover	22 immutable laws of branding. more books like this by Al Ries see all copies from £2.25! new only from £6.90! \| first editions
14 view cover	The Research Funding Guidebook: Getting It, Managing It, and Renewing It more books like this by Dr. Joanne B Ries, Carl G Leukefeld see all copies from £17.08! new only from £41.53!
15 view cover	The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands more books like this by Al Ries, Laura Ries see all copies from £5.32! new only from £5.32!
16	The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk more books like this by Al Ries, Jack Trout Calling upon their many years of marketing expertise the authors of "Positioning", "Marketing Warfare" and "Bottom-Up Marketing", distill everything they have learned about what makes some companies inordinately successful and most others failures, into 22 fundamental laws of marketing. Each of the 22 laws - including the law of the mind, the law ... see all copies from £5.46! first editions
17 view cover	The 22 Immutable Laws of Marketing more books like this by Al Ries, Jack Trout The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside. see all copies from £6.12! new only from £6.81!
18 view cover	Horse Sense: How to Pull Ahead on the Business Track more books like this by Al Ries, Jack Trout America's top marketing strategists--and bestselling authors of Marketing Warfare--share the secret of how to market yourself. Full of real-life examples, shrewd analyses, and savvy advice, this fresh innovative book is for anyone who's ready to break out of the corporate pack and race down the homestretch for the winner's circle. see all copies from £4.94! new only from £40.94! \| first editions
19	Horse Sense: The Key to Success is Finding a Horse to Ride more books like this by Al Ries, Jack Trout In "Horse Sense", the authors convert their marketing principles into personal principles and pitch their book at a wide range of general readers who want to succeed - whether in their careers or in their personal lives. Many people assume that success in life involves "trying harder". Nothing is further from the truth. The most successful people ... see all copies from £5.46! new only from £12.69! \| first editions
20 view cover	Microbranding: Build a Powerful Personal Brand and Beat Your Competition more books like this by T. Scott Gross, Al Ries (Foreword by) Learn how to own or "micro-brand" a tiny corner in the mind of someone you want to impress see all copies from £6.14! new only from £13.48! \| signed copies \| first editions
21 view cover	Future Focus: How 21 Companies Are Capturing 21st Century Success more books like this by Theodore B Kinni, Al Ries Theodore B. Kinni Editor of The Business Reader Review, a free electronic newsletter of capsule reviews of new business books. Al Ries Voted one of the top 100 most influential public relations people in the 20th century by PR Week. Savvy business people and investors around the world are asking, what do we have to do today to prosper tomorrow, ... see all copies from £2.01! new only from £4.09!
22 view cover	Focus more books like this by Al Ries (Read by) The author guides managers back on track and explains how companies that focus on core products and get rid of extraneous, energy-wasting areas, are the most successful. With examples from a variety of industries, Ries reveals which corporations are focused--such as Volvo and McDonald's--and predicts the kind of corporate thinking that is destined ... see all copies from £5.46! new only from £42.34!
23 view cover	The 22 immuntable laws of marketing more books like this by Al Ries, Jack Trout Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. Presented with irreverant but honest insights, their advice often flies in the ... see all copies from £5.30! new only from £72.39!
24	Las 22 Leyes Inmutables del Marketing more books like this by Al Ries, Jack Trout Las 22 leyes inmutables del marketing son fruto de los ms de 2 aos de experiencia como consultores de Al Ries y Jack Trout. En esta breve, pero intensa obra, describen las reglas definitivas que gobiernan el mundo del marketing. Con una extraordinaria clarividencia para el futuro, ofrecen las 22 herramientas imprescindibles para acometer con xito ... see all copies from £44.38! new only from £44.38!
25 view cover	La Caida de La Publicidad y Elauge de Las Rrpp: The Fall of Advertising and the Rise of PR more books like this by Al Ries, Laura Ries - La publicidad carece de credibilidad, el ingrediente decisivo en la creacion de marcas; y como solo las relaciones publicas pueden aportar esa credibilidad.- El enfoque de bing-bang, defendido por los publicitarios, debe ser abandonado a favor de una creacion lenta con RR PP.- La publicidad debe usarse solo para mantener las marcas, una vez que ... see all copies from £25.82! new only from £25.82!

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