Al Ries
Al Ries and Jack Trout are the authors of the seminal marketing classic "Positioning". They are also the authors of the best-selling marketing books "Bottom-Up Marketing" and" The 22 Immutable Laws of Marketing". Trout is the coauthor of "The New Positioning".
Al Ries and Jack Trout are the authors of the seminal marketing classic "Positioning". They are also the authors of the best-selling marketing books "Bottom-Up Marketing" and" The 22 Immutable Laws of Marketing". Trout is the coauthor of "The New Positioning". See less
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Al Ries book reviews
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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
drewteacher
Another in a long line of essential marketing books by Al Ries. read more
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Marketing Warfare
A classic.
This is a classic (and in my opinion crictical) book for anyone in maketing. read more
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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Still valid years later
by CBush, Aug 19, 2007
This book is very easy to read and the information is still valid years after it was written. This book was required for a marketing class, and the whole class felt that the information stood up to ... read more
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