BOOKS by Eduardo L Roberto

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Social Marketing: Improving the Quality of Life more books like this

by Philip Kotler, Eduardo L Roberto, Ned Roberto

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new only from £114.12!

Social Marketing: Strategies for Changing Public Behavior more books like this

by Philip Kotler, Eduardo L. Roberto

From the "pro" movements such as literary campaigns and voter registration drives to the "anti" programs to combat teenage pregnancy and AIDS, thousands of social agencies around the world promote causes. These sponsors find that to attain their goals, they need to exert a series of efforts to influence, change or control their target ...

see all copies from £9.50!

Strategic decision-making in a social program : the case of family-planning diffusion more books like this

by Eduardo L. Roberto

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