Ricardo Semler inherited his family company, Semco - manufacturer of marine pumps, industrial dishwashers and mixing equipment - when he was 19. Soon, by 1980, it was on the brink of bankruptcy, but a decade later, during a period of savage recession in Brazil, it had been transformed into a rapidly-growing company with profits of 10% on sales of ...
Email and paperwork have invaded homes. Most people know how to work on Sunday evening. But no one yet knows how to go to the cinema on Monday afternoon. A new way to work is needed. Since "Maverick!" was published, the growth and success of Semco have been explosive: it's now five times bigger than it was four years ago. It has embraced the ...
Email and paperwork have invaded homes. Most people know how to work on Sunday evening, but no one yet knows how to go to the cinema on Monday afternoon. A new way of work is needed. A new way of working has emerged at Semco of which the tell-tale signs are: hammocks where people rest during the day; Retire-a-Little plans; the end of the head ...
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