""Solution Selling" is the most comprehensive sales and sales management process available today. Mike Bosworth has the best understanding of sales process in corporate America." - Jeffrey M. Fisher, Vice President, Symix Computer Systems.
This book features an arsenal of shrewd tactics and winning strategies to make you a major account sales success. Knowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client - these are the keys to success when you need to nail down major accounts. Now, for the first time, here's a book ...
This book contains top-to-bottom techniques for keeping your best customers in-house and happy - and away from your competition. Strategic accounts are your firm's lifeblood; they play a critical role in its success or failure. "The Seven Keys to Managing Strategic Accounts" is filled with best practices and examples of how to intelligently manage ...
Ramble through America's rural heartland on winding back roads leading to mom-and-pop markets, roadside fruit stands, steam railways, and an endless variety of out-in-the-country attractions. Each title explores 10 or more meandering weekend tours as authors share their intimate knowledge of people, places, and country life.
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