Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family's local wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library ...
Deeming himself 'the wine guy for the average Joe,' Vaynerchuk avoids the pomposity of traditional educators. Unlike wine guides that lack animation and lecture rather than inspire, "101 Wines" shows you how to develop the necessary go-drink-wine attitude. Vaynerchuk encourages you to trust your own palate - stressing that your love of a certain ...
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