About this title: In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You'll ...
read more
Note: This is a general synopsis. Each listing is described below.
Edition: 3 REV ED
Binding: Paperback
Publisher: JOHN WILEY AND SONS LTD Country = UNITED KINGDOM
Date Published: 2008
ISBN-13:9780470190739ISBN:0470190736
Description: BRAND NEW PAPERBACK. 352 pages. Looks at the history of advertising. this book covers online advertising, and gives you advertising guidance for traditional media and the possibilities of new media and technologies. it helps you learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell. illustrations edition 3 rev ed (Paperback) read more
Edition: 3rd edition
Binding: Paperback
Publisher: John Wiley & Sons Inc
Date Published: 2008
ISBN-13:9780470190739ISBN:0470190736
Description: In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertisin... read more
Binding: Paperback
Publisher: John Wiley and Sons Ltd
Date Published: 2008
ISBN-13:9780470190739ISBN:0470190736
Description: Looks at the history of advertising. This book covers online advertising, and gives you advertising guidance for traditional media and the possibilities of new media and technologies. It helps you learn why bad ads sometimes work, why great ads fail, ... read more
Binding: Paperback
Publisher: Wiley
Date Published: 2008
ISBN-13:9780470190739ISBN:0470190736
Description: Good. --All NEW items are exactly as provided by the publisher. All USED items are in Good condition or better, and copies may contain store stickers, highlighting, etc from normal use by previous owner(s). One-time use supplements (e.g., access codes, tear-out flash cards, reference cards, etc) provided with new copies are NOT guaranteed. --Professional booksellers: inquiries always welcome. read more
Binding: Softcover
Publisher: John Wiley & Sons Inc
Date Published: 2008-02-08
ISBN-13:9780470190739ISBN:0470190736
Description: NEW. Softcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9780470190739. read more
Binding: Paperback
Publisher: Wiley
Date Published: 2008
ISBN-13:9780470190739ISBN:0470190736
Description: New. Brand New! Buy with confidence-your satisfaction is guaranteed at B-Logistics! Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. Please note that Expedited shipping is not available at this time. read more
"Maybe I've been watching too much "Mad Men" lately, but I decided to take a copywriting class, and our teacher chose this as our primary textbook. I'm so glad she did. "Hey Whipple" is a brilliant resource for anyone with an interest in breaking into the advertising industry.
Sullivan's a man with a mission: to teach writers how to craft ads that are effective and benefit-driven, while also creative, witty, and elegant. His humor and humanity shine through constantly, and he provides lots of examples of classic ad campaigns, especially from print magazines (those 1960s VW ads are still drool-worthy, even today).
"Hey Whipple" was published in 1998, so there isn't much discussion of the impact of the Internet on ad culture. But Sullivan's principles for making excellent ads feel like they were true 50 years ago and will still be true 50 years from now.
Highly recommended for anyone studying copywriting, advertising, or marketing."
"Now that I'm reading another book on how to break into the ad copy business, I appreciate this one all the more. The one I'm reading now is called The Well-Fed Writer, and it reads like a hyped-up get-rich-quick book for writers. Hey Whipple, Squeeze This was much more informative, and it was funny. The author illustrates his points about good advertising with concrete examples from print ads, radio scripts, etc., explaining precisely why they are so effective. Then he explains the creative techniques that go into creating a good ad. And he also has advice about the challenges of dealing with clients and co-workers (the funniest part), how to build a portfolio, and even how to negotiate salary. His conclusion about social interactions - "Here I am" versus "Ah, there you are" - is something I hope to carry beyond my professional life.
I received this book from one of my freelance bosses, and he said it would be better that I fully absorb the principles here than try to learn more from other books. But as the author himself recommends other books, I'll be looking into those, especially the ones on technique. This book may not be the be-all-and-end-all of ad writing books, but it sure is an excellent springboard. No wonder it's assigned to college students; it's instructive and entertaining, just the way a good ad should be."
"It's enjoyable! Reads almost like a novel, except it's a How-to mixed with memoir. I keep moving on from this chapter to that chapter, not really following from page 1 to the end. Just grabbed the chapters Im really interested in. I learnt a lot of the inside workings of advertising industry: it's quite interesting reading about stereotypes on difficult types of people in the advertisement industry, although presumably these people exist in any other industry too (and presumably it's not interesting dealing with these people in real life). Some of the tips/story on writing and coming up with ideas were funny. I don't know how much of it was universal or just what haoppens in the kind of big, urban firms that the author worked on. Nonetheless, he is a talented writer and the book has been really quite a good read!"
"Sullivan proves his copy-writing chops: this book is an incredibly engaging, informative, and witty argument for advertising that doesn't insult our intelligence."
We guarantee every item's condition, as described on Alibris. If you are not satisfied that an item is as described, return your purchase for a refund.
rating
