About this title: This is the ultimate comprehensive social media reference book for any business looking to transform its marketing and operational strategies. Realizing that social media is dramatically impacting businesses, customers, and everyone connected to them, the authors of "The Social Media Bible" have consulted with leading social media experts from companies and consulting firms, as well as "New York Times" bestselling authors nationwide, to assemble a content-rich social media bible that will help businesses increase revenues, improve profitability, and ensure relevance and competitiveness. The ...
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Note: This is a general synopsis. Each listing is described below.
Binding: Paperback
Publisher: JOHN WILEY AND SONS LTD Country = UNITED KINGDOM
Date Published: 2009
ISBN-13:9780470411551ISBN:0470411554
Description: BRAND NEW PAPERBACK. 840 pages. Outlines what social media is, and how to harness its power to achieve a measurable competitive advantage in rapidly changing markets. this book helps readers to build a functional knowledge base, and tap into the collaborative power of such social media applications as facebook, linked in, twitter, myspace, flickr, and youtube. illustrations (Paperback) read more
Binding: Softcover
Publisher: John Wiley & Sons Inc
Date Published: 2009-05-04
ISBN-13:9780470411551ISBN:0470411554
Description: NEW. Softcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9780470411551. read more
Do you tweet or troll? Lurk or plurk? Do you have Facebook friends or a LinkedIn list? Are you a virtual world resident with a beguiling or scary avatar? What is your favorite aggregator or rich site summary (RSS) service? Are you happy with your Yelp rating? Do you have a Meebo login? You know Google, but do you know Redlasso or IceRocket? What is your favorite wiki beyond Wikipedia? Like it or not, it is increasingly difficult to function in today's technology-obsessed world without becoming an Internet geek. You need to know how to get the most out of the Web. For that, turn to Lon Safko and David K. Brake. Their comprehensive guide to the perplexing online world explains the Internet-based social media, including how to use its networks and tools to build a marketing campaign. getAbstract recommends this smart, thorough, useful book to any businessperson who sees a single unfamiliar word in this paragraph."
"I really liked this book and plan to use it as a resource when beginning new social media campaigns, or to become inspired.
I pretty much skimmed through Part 2 of this monster of a book titled "Tools" because it basically reiterates Part 1, but it just breaks down the social media tools even more... almost to an idiot level. Sorry. I don't mean to offend, but I'm sure that section of the book is helpful to many social media newbies."
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