About this title: For sophomore/junior-level courses in Consumer Behavior and Consumer Psychology in the department of Marketing, and for use in MBA courses. *Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, this critical examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience. It not only probes the psyche of the American consumer, but also considers the many other consumers around the world whose diverse experiences ...
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Note: This is a general synopsis. Each listing is described below.
Binding: Softcover
Publisher: Allyn & Bacon
Date Published: 1993
ISBN-13:9780205155910ISBN:020515591X
Description: Softcover, ex-library, with usual stamps and markings, in fair all round condition suitable as a reading copy. pp., 1200grams, ISBN: 020515591X. read more
Binding: Hardcover
Publisher: Pearson US Imports & PHIPEs
Date Published: 1998
ISBN-13:9780137957255ISBN:0137957254
Description: New. Brand new books, maps and cd's available immediately from a reputable and well rated UK bookseller; despatched promptly and reliably worldwide. read more
Description: Good. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Good. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Acceptable. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. [ No Hassle 30 Day Returns ] [ Underlining/Highlighting: SOME ] [ Writing: NONE ] [ Torn pages: NO ] [ Broken Seams: NO ] Publisher: Prentice Hall Pub Date: 7/27/1998 Binding: Hardcover Pages: 608. read more
Description: Good. Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. read more
Binding: Hardcover
Publisher: Prentice Hall College Div
ISBN-13:9780133657685ISBN:013365768X
Description: Good. Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. read more
Description: Very good. Light wear to edges and pages. Cover and spine show no easily noticeable damage. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. read more
Description: Good. Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Book selection as BIG as Texas. read more
Binding: Hardcover
Publisher: Prentice Hall College Div
ISBN-13:9780133657685ISBN:013365768X
Description: Good. Minimal damage to cover and binding. Pages show light use. With pride from Motor City. All books guaranteed. Best Service, Best Prices. read more
Binding: Hardcover
Publisher: Prentice Hall College Div
ISBN-13:9780133657685ISBN:013365768X
Description: Good. Minimal damage to cover and binding. Pages show light use. With pride from Motor City. All books guaranteed. Best Service, Best Prices. read more
Description: Good. Minimal damage to cover and binding. Pages show light use. With pride from Motor City. All books guaranteed. Best Service, Best Prices. read more
Binding: Hardcover
Publisher: Prentice Hall College Div
ISBN-13:9780133657685ISBN:013365768X
Description: Very good. Book has appearance of only minimal use. All pages are undamaged with no significant creases or tears. With pride from Motor City. All books guaranteed. Best Service, Best Prices. read more
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