About this title: "Contemporary Advertising, 10/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author, Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it ...
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Note: This is a general synopsis. Each listing is described below.
Binding: Hardcover
Publisher: MCGRAW-HILL EDUCATION
Date Published: 1993
ISBN-13:9780256134124ISBN:025613412X
Description: Published by MCGRAW-HILL EDUCATION in 1993. Hardback. Condition: Very Good. May show some wear. #1197764 Shipped from UK. Delivery is usually 2-3 working days from order by Royal Mail, International Delivery is by Airmail. read more
Description: Good. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Your purchase also supports literacy charities. read more
Description: Very good. Book has appearance of light use with no easily noticeable wear. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Good. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Good. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Sorry, CD missing. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: poor. [ No Hassle 30 Day Returns ] [ Underlining/Highlighting: SOME ] [ Writing: SOME ] [ Torn pages: NO ] [ Broken Seams: NO ] Publisher: Irwin Pub Date: 1/1/1994 Binding: Paperback Pages: 81. read more
Description: Good. Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. read more
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