About this title: The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are - eight headlines that work--and how to use them - eleven ways to make your copy more readable - fifteen ...
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Description: Acceptable. ACCEPTABLE with noted wear to cover and pages. Binding intact. May contain highlighting, inscriptions or notations. We offer a no-hassle guarantee on all our items. Orders generally ship by the next business day. Default Text. read more
Description: Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: New. No dust jacket as issued. Trade paperback (US). Glued binding. 410 p. Audience: General/trade. Brand New-Just Arrived from Publisher-Ships with tracking # read more
Description: New. The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers...even entrepreneurs... read more
Binding: Softcover
Publisher: Owl Books
Date Published: 2006-03-27
ISBN-13:9780805078046ISBN:0805078045
Description: NEW. Softcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9780805078046. read more
Binding: Paperback
Publisher: Holt Paperbacks
Date Published: 2006
ISBN-13:9780805078046ISBN:0805078045
Description: New. Brand New! Buy with confidence-your satisfaction is guaranteed at B-Logistics! Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. Please note that Expedited shipping is not available at this time. read more
Edition: First Edition
Binding: Trade Paperback
Publisher: Dodd Mead, New York, New York, U.S.A.
Date Published: 1985
ISBN-13:9780396085478ISBN:0396085474
Description: Good Plus. Good plus condition, clean and unmarked, with a single crease on the spine. First edition. read more
"I must say that this is a very handful book for advertising students as well as for beginners in copywriting. You can say this is a sort of a manual-book in copywriting. What I like about this book is that it provides wide examples of effective headlines, sub-headlines even direct-mails(Sometimes I used them for my assignments, hi3x).
I used this as reference while I studied advertising in university and it really helped me in understanding the fundamental of copywriting.
If I am a lecturer, I will make The Copywriter's handbook as a text book for my students :)"
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