About this title: Edward Bernays developed many of the methods that public relations firms use to target the people they want to reach. This book shows how his innovations and techniques have equipped an industry with the means to influence people to buy products they don't need and support policies they may not understand. A "New York Times" Notable Book for 1998.
Note: This is a general synopsis. Each listing is described below.
Description: Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Hardcover
Publisher: Crown
Date Published: 1998-07-13
ISBN-13:9780517704356ISBN:0517704358
Description: Good. Ex-library; text is clean with no markings observed; jacket has mylar cover; overall, book is pretty dingy; binding tight; quick shipping. read more
Binding: Hardcover; Third Printing
Publisher: Crown Publishers
Date Published: 1998
ISBN-13:9780517704356ISBN:0517704358
Description: F/NF. 0517704358. Appears as new, no defects to hardcover but the dustjacket which is in a new protective Brodart wrapper has been price clipped.; 8vo; 306 pages. read more
Description: New. Bernays, a pioneering practitioner of PR, zestfully ballyhooed his clients with stunts, cultivation of the press, and solicited endorsements. This judicious book balances appreciation for Bernays' inventiveness with a sober understanding of its conse... read more
Description: New in no jacket. pp. 290. Presents a revealing portrait of the man who, more than any other, defined & personified public relations--a profession that today helps shape our political discourse & steer our commercial choices. Drawing on interviews with primary sources & private papers, this fascinating book tells of Bernaysís great campaigns, including his precedent-setting work for the American Tobacco Co. that helped convince a generation of women to light up; how he & his client, the United ... read more
Binding: Hardcover
Publisher: Crown Publishing Group, New York
Date Published: 1998
ISBN-13:9780517704356ISBN:0517704358
Description: Brand New Condition. 6-1/2 x 9-1/2" The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life. Drawing on interviews with primary ... read more
Binding: Softcover
Publisher: Owl Books
Date Published: 2002-09-01
ISBN-13:9780805067897ISBN:0805067892
Description: NEW. Softcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9780805067897. read more
Binding: Paperback
Publisher: Holt Paperbacks
Date Published: 2002
ISBN-13:9780805067897ISBN:0805067892
Description: New. Brand New! Buy with confidence-your satisfaction is guaranteed at B-Logistics! Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. Please note that Expedited shipping is not available at this time. read more
Binding: Hardcover
Publisher: Crown
Date Published: 1998
ISBN-13:9780517704356ISBN:0517704358
Description: ISBN 0-517-70435-8. Hardback. First Printing. Very Good condition book in a Very Good condition dustjacket with minor rubs and creases around its edges. Tight, sound, unmarked copy. $27.50 original price is present and unclipped on front flap of dustjacket. read more
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