About this title: For undergraduate/graduate courses in Marketing Management. This classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; ...
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Note: This is a general synopsis. Each listing is described below.
Binding: Paperback
Publisher: Prentice Hall
Date Published: 1999
ISBN-13:9780130156846ISBN:0130156841
Description: Good. Notes-Some pages may include notes--in pen or highlighter--but the notes do not obscure the text. Book cover-The cover of this book is creased or has markings in accordance with the book's age. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! read more
Description: Acceptable. Ships from the UK. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Your purchase also supports literacy charities. read more
Binding: Softcover
Publisher: Longman Higher Education
Date Published: 1988
ISBN-13:9780135562673ISBN:0135562678
Description: Paperback, ex-library, with usual stamps and markings, in good all round condition. Ships within 24 hours. 848pp., 1400grams, ISBN: 0135562678. read more
Binding: Softcover
Publisher: Longman Higher Education
Date Published: 1988
ISBN-13:9780135562673ISBN:0135562678
Description: Paperback, ex-library, with usual stamps and markings, in fair all round condition suitable as a study copy. Ships within 24 hours. 848pp., 1400grams, ISBN: 0135562678. read more
Binding: Paperback
Publisher: Pearson US Imports & PHIPEs
Date Published: 1993
ISBN-13:9780130980052ISBN:0130980056
Description: Good. HEAVY ITEM PLEASE EMAIL FOR POSTAGE QUOTES OUTSIDE THE UK USUAL SIGNS OF A WELL READ BOOK BUT GOOD OVERALL CONDITION SECURE DAILY POSTING FROM UK. 30 DAY GUARANTEE. read more
Binding: Paperback
Publisher: Pearson US Imports & PHIPEs
Date Published: 1993
ISBN-13:9780130980052ISBN:0130980056
Description: Good. This book is in GOOD overall condition. It shows signs of having been read and has general light wear to the cover, spine and pages. read more
Description: Acceptable. Ships from the UK. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Your purchase also supports literacy charities. read more
Binding: Softcover
Publisher: Pearson US Imports & PHIPEs
Date Published: 1993
ISBN-13:9780130980052ISBN:0130980056
Description: Paperback, ex-library, with usual stamps and markings, in good all round condition. Ships within 24 hours. 800pp., 1400grams, ISBN: 0130980056. read more
Description: Acceptable. Ships from the UK. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Your purchase also supports literacy charities. read more
Binding: Softcover
Publisher: Pearson Education
Date Published: 1999
ISBN-13:9780130156846ISBN:0130156841
Description: Paperback, ex-library, with usual stamps and markings, in fair all round condition suitable as a reading copy. pp., 1500grams, ISBN: 0130156841. read more
Binding: Softcover
Publisher: Pearson Education
Date Published: 1999
ISBN-13:9780130156846ISBN:0130156841
Description: Paperback, ex-library, with usual stamps and markings, in fair all round condition suitable as a reading copy. pp., 1500grams, ISBN: 0130156841. read more
Binding: Softcover
Publisher: Pearson Education
Date Published: 1999
ISBN-13:9780130156846ISBN:0130156841
Description: Paperback, ex-library, with usual stamps and markings, in fair all round condition suitable as a reading copy. pp., 1500grams, ISBN: 0130156841. read more
Binding: Paperback
Publisher: Longman Higher Education
Date Published: Mar 1988
ISBN-13:9780135562673ISBN:0135562678
Description: Good. Ships from friendly & experienced UK bookseller. £0.25 donated to charity. Ex-library, so some stamps and wear, but in good overall condition. heavy. pp. 848. read more
Description: Good. 4to-over 9¾"-12" 8. Little foxing to bottom corner of title page. main text pages clean and unmarked. one fine crease to spine. read more
Description: Good. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
"over all this book is simple to understand - not too much fancy wording :) - if your teacher picks this book you will be ok. not really a casual fun reading but you cant have everything in school books."
"This is the worst textbook I have ever read. It takes 700+ pages to poorly define marketing buzz words while failing to provide anything of substance or utility. This is not a marketing textbook, it's a guide for communicating with other marketing people. There's more content in the 48-page marketing chapter of my performing arts management textbook than in this entire book."
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