Marketing Management: Analysis, Planning, Implementation, and Control

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Marketing Management: Analysis, Planning, Implementation, and Control - Kotler, Philip, Ph.D.

Over 2 million copies sold in previous editions, this is the revision of the world's largest selling, most important and authoritative marketing handbook.

Marketing Management: Analysis, Planning, Implementation, and Control 1996, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780132435109

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Marketing Management: Analysis, Planning, Implementation, and Control 1993, Prentice Hall

ISBN-13: 9780137228515

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Marketing Management: Analysis, Planning, Implementation, and Control 1990, Prentice Hall

ISBN-13: 9780135524800

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Marketing Management: Analysis, Planning, Implementation, and Control 1987, Prentice Hall, Englewood Cliffs, NJ

ISBN-13: 9780135561508

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