About this title: No other book brings students closer to doing real marketing. Students experience real marketing three key ways in the text: through Real People/Real Choices segments, entrepreneurial-focused Spotlight boxes, and end-of-part cases based on a real start-up company. The extensive supplement package, including the "Living Laboratory" website, reinforces the experiential thrust of the text.
Note: This is a general synopsis. Each listing is described below.
Description: Like New. With CD! Book in almost Brand New condition. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Acceptable. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Acceptable. Book has some water damage, but book is still completely readable. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. read more
Description: New. 0131088327 New in plastic*Never used. *100% Customer Satisfaction Guaranteed* Ships within 24-48 Hrs. Mon-Fri* ~Professional Merchant~ read more
Description: Good. Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Book selection as BIG as Texas. read more
Description: Fair. 0131088327 Books in acceptable condition may show significant wear and have writing or highlighting. Will be shipped promptly! read more
Description: Good. Light shelving wear with minimal damage to cover and bindings. Pages show minor use. Help save a tree. Buy all your used books from Green Earth Books. Read. Recycle and Reuse! read more
Description: Good. Light shelving wear with minimal damage to cover and bindings. Pages show minor use. Help save a tree. Buy all your used books from Green Earth Books. Read. Recycle and Reuse! read more
Description: New. 0131088327 New in plastic*Never used. *100% Customer Satisfaction Guaranteed* Ships within 24-48 Hrs. Mon-Fri* ~Professional Merchant~ read more
"this is good for students because its not dry and is easy to read. Really only for begining marketers because it goes in depth to the basics, not anything else."
We guarantee every item's condition, as described on Alibris. If you are not satisfied that an item is as described, return your purchase for a refund.
