About this title: Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu
Note: This is a general synopsis. Each listing is described below.
Binding: Hardcover
Publisher: HarperCollins Publishers
Date Published: 1998
ISBN-13:9780887309373ISBN:0887309372
Description: A wonderful copy with some minor edgewear to the cover. Dust Jacket has some edgewear present. -, Hard Cover, Very Good / Very Good. read more
Description: Satisfaction Guaranteed. Shipped quickly. Hardcover. 1st Ed. Used, very good. Very good overall with light to moderate wear. No dust jacket. read more
Description: Satisfaction Guaranteed. Shipped quickly. Hardcover. 1st Ed. Used, good. Minor cover rubbing and edge wear. Sticker on dust jacket. Dust jacket in Good condition. read more
Edition: Illustrated.
Binding: Hardcover
Publisher: HarperBusiness
Date Published: 1998
ISBN-13:9780887309373ISBN:0887309372
Description: Very good in very good dust jacket. Nice clean copy with DJ. Sewn binding. Cloth over boards. With dust jacket. 182 p. Contains: Illustrations. Audience: General/trade. read more
Edition: Illustrated.
Binding: Hardcover
Publisher: HarperBusiness
Date Published: 1998
ISBN-13:9780887309373ISBN:0887309372
Description: Good in very good dust jacket. New book with remainder mark. Front cover is warped but still in great condition. Sewn binding. Cloth over boards. With dust jacket. 182 p. Contains: Illustrations. Audience: General/trade. read more
Edition: Illustrated.
Binding: Hardcover
Publisher: HarperBusiness
Date Published: 1998
ISBN-13:9780887309373ISBN:0887309372
Description: Fine in very good dust jacket. New book with remainder mark. Excellent condition. Sewn binding. Cloth over boards. With dust jacket. 182 p. Contains: Illustrations. Audience: General/trade. read more
Edition: Illustrated.
Binding: Hardcover
Publisher: HarperBusiness
Date Published: 1998
ISBN-13:9780887309373ISBN:0887309372
Description: Good in good dust jacket. Sewn binding. Cloth over boards. With dust jacket. 182 p. Contains: Illustrations. Audience: General/trade. read more
Binding: Hardcover
Publisher: Harperbusiness, New York, New York, U.S.A.
Date Published: 1998
ISBN-13:9780887309373ISBN:0887309372
Description: Good in Good jacket. 8vo. Hardcover. Sound, clean & nice copy, light edgewear. Jacket is bright & clean, light to moderate rubbing/edgewear. Not price clipped. Sticker within. read more
Binding: Trade paperback
Publisher: Harper Paperbacks
Date Published: 2002
ISBN-13:9780060007737ISBN:0060007737
Description: Very good. No dust jacket as issued. Clean inside out, tight binding, very good cover. Trade paperback (US). Glued binding. 272 p. Contains: Illustrations. Audience: General/trade. read more
Edition: First edition. Illustrated.
Binding: Hardcover
Publisher: HarperBusiness
Date Published: 1998
ISBN-13:9780887309373ISBN:0887309372
Description: Very good in very good dust jacket. Book and dust jacket are in near fine condition, pages are bright and unmarked. Sewn binding. Cloth over boards. 181 p. Contains: Illustrations. Audience: General/trade. read more
Description: Fine. 0060007737 Ships next business day. NEW/UNREAD! ! ! Text is Clean and Unmarked! --Be Sure to Compare Seller Feedback and Ratings before Purchasing--Has a small black line on bottom/exterior edge of pages. May have light shelf wear to cover from storage, if any. read more
"Truth to tell, there isn't really 22 laws but just 2 laws. The first law is to maintain uniqueness, remain focus with your message by being consistent, and don't muddle your message by trying to become "everything" to everyone. The second law is that a 100% domination of the market is impossible because not everybody has the same need and thus wouldn't equally appeal to your brand message and purchase your product. If you get 50% + 1 market share, be happy and move on and create another brand. The remaining 20 laws are just rewording of the 2 basic laws. If you have too much time to kill, be my guess and read the book. It ain't a boring read anyway just repetitive."
"Good book with 22 simple ways to build your brand. I think it is maybe not so close to the real practice things, but gives you an idea of the people's thinkign."
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