About this title: For the principles of marketing course. The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students. This book has a new customer-value, customer-relationships framework, and includes a completely revised chapter 1 that shows this framework from the very ...
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Note: This is a general synopsis. Each listing is described below.
Description: Good. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Your purchase also supports literacy charities. read more
Binding: Softcover
Publisher: Prentice-Hall
Date Published: 1996
ISBN-13:9780131659032ISBN:0131659030
Description: Paperback, ex-library, with usual stamps and markings, in poor all round condition, suitable as a reading copy. pp., 1700grams, ISBN: 0131659030. read more
Binding: Softcover
Publisher: Prentice-Hall
Date Published: 1991
ISBN-13:9780137216895ISBN:0137216890
Description: Paperback, ex-library, with usual stamps and markings, in fair all round condition suitable as a reading copy. pp., 1600grams, ISBN: 0137216890. read more
Binding: Softcover
Publisher: Prentice-Hall
Date Published: 1991
ISBN-13:9780137216895ISBN:0137216890
Description: Paperback, ex-library, with usual stamps and markings, in fair all round condition suitable as a reading copy. pp., 1600grams, ISBN: 0137216890. read more
Binding: Softcover
Publisher: Prentice-Hall
Date Published: 1991
ISBN-13:9780137216895ISBN:0137216890
Description: Paperback, ex-library, with usual stamps and markings, in fair all round condition suitable as a reading copy. pp., 1600grams, ISBN: 0137216890. read more
Binding: Softcover
Publisher: Prentice-Hall
Date Published: 1996
ISBN-13:9780131659032ISBN:0131659030
Description: Paperback, ex-library, with usual stamps and markings, in fair all round condition suitable as a reading copy. pp., 1700grams, ISBN: 0131659030. read more
Binding: Softcover
Publisher: Prentice-Hall
Date Published: 1996
ISBN-13:9780131659032ISBN:0131659030
Description: Paperback, ex-library, with usual stamps and markings, in fair all round condition suitable as a reading copy. pp., 1700grams, ISBN: 0131659030. read more
Binding: Softcover
Publisher: Prentice-Hall
Date Published: 1996
ISBN-13:9780131659032ISBN:0131659030
Description: Paperback, ex-library, with usual stamps and markings, in fair all round condition suitable as a reading copy. pp., 1700grams, ISBN: 0131659030. read more
Binding: Softcover
Publisher: Prentice-Hall
Date Published: 1991
ISBN-13:9780137216895ISBN:0137216890
Description: Paperback, ex-library, with usual stamps and markings, in fair all round condition suitable as a reading copy. pp., 1600grams, ISBN: 0137216890. read more
Binding: Softcover
Publisher: Prentice-Hall
Date Published: 1996
ISBN-13:9780131659032ISBN:0131659030
Description: Paperback, ex-library, with usual stamps and markings, in fair all round condition suitable as a reading copy. pp., 1700grams, ISBN: 0131659030. read more
Binding: Softcover
Publisher: Pearson US Imports & PHIPEs
Date Published: 1993
ISBN-13:9780130980397ISBN:0130980390
Description: Softcover, ex-library, with usual stamps and markings, in fair all round condition suitable as a reading copy. pp., 1550grams, ISBN: 0130980390. read more
Binding: Softcover
Publisher: Pearson US Imports & PHIPEs
Date Published: 1995
ISBN-13:9780132286855ISBN:0132286858
Description: Paperback, ex-library, with usual stamps and markings, in fair all round condition suitable as a reading copy. pp., 1650grams, ISBN: 0132286858. read more
Binding: Softcover
Publisher: Prentice Hall
Date Published: 1986
ISBN-13:9780137018307ISBN:0137018304
Description: Paperback, ex-library, with usual stamps and markings, in good all round condition. Ships within 24 hours. 720pp., 1450grams, ISBN: 0137018304. read more
Binding: Softcover
Publisher: Prentice-Hall
Date Published: 1991
ISBN-13:9780137216895ISBN:0137216890
Description: Paperback, ex-library, with usual stamps and markings, in fair all round condition suitable as a reading copy. pp., 1750grams, ISBN: 0137216890. read more
Binding: Softcover
Publisher: Prentice Hall
Date Published: 1991
ISBN-13:9780137216895ISBN:0137216890
Description: Paperback, ex-library, with usual stamps and markings, in fair all round condition suitable as a reading copy. Ships within 24 hours. 688pp., 1750grams, ISBN: 0137216890. read more
Binding: Softcover
Publisher: Pearson US Imports & PHIPEs
Date Published: 1998
ISBN-13:9780130961907ISBN:0130961906
Description: Paperback, ex-library, with usual stamps and markings, in fair all round condition suitable as a study copy. Ships within 24 hours. 528pp., 1550grams, ISBN: 0130961906. read more
Binding: Softcover
Publisher: Pearson US Imports & PHIPEs
Date Published: 1998
ISBN-13:9780130961907ISBN:0130961906
Description: Paperback, ex-library, with usual stamps and markings, in good all round condition. Ships within 24 hours. 528pp., 1550grams, ISBN: 0130961906. read more
Binding: Softcover
Publisher: Pearson US Imports & PHIPEs
Date Published: 1998
ISBN-13:9780130961907ISBN:0130961906
Description: Paperback, ex-library, with usual stamps and markings, in good all round condition. Ships within 24 hours. 528pp., 1550grams, ISBN: 0130961906. read more
"something for everyone. broad general text. gives you things to think about. more for traditional marketing of things than ideas and intangibles. not as strong in marketing services and technologies but still causes you to think about issues."
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