About this title: In this book, Dr Stone and his colleagues show how the telephone, combined with modern information technology, can become a central component of the modern marketing mix. After explaining the telephone account management (TAM) concept the authors set out its benefits in terms of increased customer satisfaction and selling opportunities. They go on ...
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Note: This is a general synopsis. Each listing is described below.
Binding: Hardcover
Publisher: Gower Publishing Company
Date Published: 1990
ISBN-13:9780566029035ISBN:0566029030
Description: Very Good. Excellent condition Expedited shipping available *** L03B Excellent condition *** No highlighting *** Shipped promptly *** Great customer service *** read more
Binding: Hardcover
Publisher: Gower Publishing Ltd
Date Published: 29/11/1990
ISBN-13:9780566029035ISBN:0566029030
Description: Used-Good. Book in good or better condition. Dispatched same day from warehouse. Please email with any questions for quick response. read more
Binding: Hard Back
Publisher: Gower, Aldershot, Hampshire
Date Published: 1990
ISBN-13:9780566029035ISBN:0566029030
Description: Very Good/Very Good. 0566029030 By Author Used Signature and dedication from author in pen on firstmost page. jacket and binding are very well preserved. pages are clean and crisp and printing is tight clean and bright throughout. read more
Binding: Hardcover
Publisher: Gower Publishing Limited
Date Published: 1990
ISBN-13:9780566029035ISBN:0566029030
Description: Hardcover, ex-library, with usual stamps and markings, in good all round condition. Ships within 24 hours. 160pp., 900grams, ISBN: 0566029030. read more
Description: Stone, Merlin w/Anna Thomson & Chris Wheeler., pub. by Gower, nd, c1990, cloth, fine w/dj, 170 pp w/index, B & W graphical illus., 4to, 'A System for Telephone Account Management' read more
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