About this title: For courses in Principles of Marketing. This best seller takes a practical, managerial approach to marketing. It provides a rich array of practical examples and applications to show the major decisions that marketing managers face in their day to day jobs. Readers are shown not only to anticipate changes, but also what effects changes will bring. In short, this book is your portal to the new world of marketing.
Note: This is a general synopsis. Each listing is described below.
Edition: 9th ed.
Binding: Hardcover
Publisher: Prentice Hall
Date published: 2000
ISBN-13:9780130404404ISBN:0130404403
Description: Good. Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Book selection as BIG as Texas. read more
Edition: 9th ed.
Publisher: Prentice Hall
Date published: 2000
ISBN-13:9780130404404ISBN:0130404403
Description: Acceptable. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Edition: 9th ed.
Publisher: Prentice Hall
Date published: 2000
ISBN-13:9780130404404ISBN:0130404403
Description: Good. With CD! Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Edition: 9th ed.
Binding: Hardcover
Publisher: Prentice Hall
Date published: 2000
ISBN-13:9780130404404ISBN:0130404403
Description: Good. Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. read more
Edition: 9th ed.
Binding: Hardcover
Publisher: Prentice Hall
Date published: 2000
ISBN-13:9780130404404ISBN:0130404403
Description: Good. Books have varying amounts of wear and highlighting. CD is included. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. read more
Description: Very Good. No Jacket. 4to-over 9¾"-12" tall. Contents clean, includes CD-----has edgewear and is worn through on front bottom edge, does not effect contents. read more
Edition: 9th ed.
Binding: Hardcover
Publisher: Prentice Hall
Date published: 2000
ISBN-13:9780130404404ISBN:0130404403
Description: Good. 11.2 x 8.7 x 1.5 inches. 9TH EDITION, 2000. ISBN 0-13-040440-3. CD-ROM included, unopened. Text unmarked, some edgewear to covers. read more
Edition: 9th ed.
Binding: Hardcover
Publisher: Prentice Hall
Date published: 2001
ISBN-13:9780130404404ISBN:0130404403
Description: Very Good. No DJ Issued. Very good. No dust jacket as issued. near fine, sealed cd-rom, light surface wear/shelfwear to laminated boards. corners square, near fine review text, a few pgs. have some underlining. 785 p.; 1.48" x 11.18" x 8.69". unused review text, sealed cd. rom isbn 0130883794. read more
Edition: First Printing,
Binding: Hardcover
Publisher: Prentice Hall, NJ
Date published: 1999
ISBN-13:9780130963826ISBN:0130963828
Description: Fine. No DJ Issued. Fine. No dust jacket as issued. laminated boards have light surface shelfing wear, square corners, clean text. 118 p. 4to 12" tall, 118p+, glossy pictorial hardcover text review copy, with sealed cd-rom isbn for review copy is 0130963828. read more
Edition: 9th ed.
Binding: Hardcover
Publisher: Prentice Hall
Date published: 2000
ISBN-13:9780130404404ISBN:0130404403
Description: Good. Light shelving wear with minimal damage to cover and bindings. Pages show minor use. Help save a tree. Buy all your used books from Green Earth Books. Read. Recycle and Reuse! read more
Edition: 9th ed.
Binding: Other
Publisher: Prentice Hall
Date published: 2000
ISBN-13:9780130404404ISBN:0130404403
Description: Good. Ex-library book, no dust jacket, creased cover, underlining/highlighting present, name/personal greeting inside cover, book bent or warped, stained edges, corners damaged, writing present, Giving great service since 2004: Buy from the Best! 4, 000, 000 items shipped to delighted customers. We have 1, 000, 000 unique items ready to ship! Find your Great Buy today! read more
Edition: 9th ed.
Publisher: Prentice Hall
Date published: 2000
ISBN-13:9780130404404ISBN:0130404403
Description: Acceptable. Book is in good reading condition. Cover has wear at edges and corners, and may have creases. Spine has wear at edges and creases. read more
Edition: 9th ed.
Binding: Hardcover
Publisher: Prentice Hall
Date published: 7/3/2000
ISBN-13:9780130404404ISBN:0130404403
Description: Very Good. This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the organizations efforts against the needs and opportunities in the marketplace. This edition has been thoroughly revised around the major marketing theme of the coming millennium—connectedness—with customers, with marketing partners, and with the world around us. For ... read more
Edition: 9th ed.
Binding: Hardcover
Publisher: Prentice Hall
Date published: 2000
ISBN-13:9780130404404ISBN:0130404403
Description: Fair. 0130404403 WITH CD. SATISFACTION GUARANTEED. ORDERS SHIP WITHIN 1-2 BUSINESS DAYS. ALL USED BOOK ARE LISTED AS ACCEPTABLE BUT MAY BE GOOD/VERY GOOD/LIKE NEW. read more
Edition: 9th ed.
Binding: Hardcover
Publisher: Prentice Hall
Date published: 2000-07-03
ISBN-13:9780130404404ISBN:0130404403
Description: Good. Includes disk and has highlighting. Some Shelf Wear. Cover/pages may be folded just a bit. Edges/covers may show a little dirt and could have small tear or fraying. read more
"This is a great overview textbook...tons of case studies....well organized...easy to read..."
Principles of Marketing with CD
Reviewed by Trent on
2009-10-20 00:00:00.0.
This is a great overview textbook...tons of case studies....well organized...easy to read...
Rating: 5
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