About this title: How do professionals plan and execute a public communications campaign? This is a step-by-step examination of the conceptualizing, planning and execution of a public relations, marketing/advertising, political, or social issue campaign. Mary Anne Moffitt provides basic theories, concepts and issues to understand before conducting a campaign, and ...
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Description: Fine. 8vo-over 7¾"-9¾" Tall. "Moffitt provides the strategies, decision-making approaches, and the message composition techniques needed for effective campaign communication. She supplies basic theiries, concepts, and issues to understand before one can even begin to conduct a campaign, and she examines the research tools and skills needed to investigate the organization, the industry, or the targeted audiences for a campaign. " This book has 207 pages and is illustrated. The text contains NO ... read more
Binding: Paperback
Publisher: Praeger Paperback
Date Published: 1999-01-30
ISBN-13:9780275964702ISBN:0275964701
Description: Good. Excellent customer service. May ship from alternate location depending on your zip code and availability. Satisfaction guaranteed! ! read more
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