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About this title: This title presents a model for winning fan loyalty that leaves competitors in the dust - from the biggest contenders in sports. World-renowned marketing gurus Rein and Kotler deliver the most comprehensive, expert analysis of sports marketing to date with "The Elusive Fan". They explore how sports has become one of the most competitive global industries; however, its market - the fans - has become increasingly unresponsive to traditional advertising and marketing while being inundated with alternative entertainment options. "The Elusive Fan" is a guide to business strategies that you can use ...
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Your search: Books » The Elusive Fan: Reinventing Sports in a Crowded Marketplace
(11 available copies)
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The Elusive Fan: Reinventing Sports in a Crowded Marketplace
by
Rein, Irving; Kotler, Philip; Shields, Ben
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UNITED KINGDOM
Binding: Hardcover
Publisher: McGraw-Hill
ISBN-13: 9780071454094
ISBN: 0071454098
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Reinventing Sports in a Crowded Marketplace
by
Irving Rein, Philip Kotler, Ben Shields
Binding: Hardcover
ISBN-13: 9780071454094
ISBN: 0071454098
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Reinventing Sports in a Crowded Marketplace
by
Irving Rein, Philip Kotler, Ben Shields
Binding: Hardcover
ISBN-13: 9780071454094
ISBN: 0071454098
Description: Like New. NO EXPEDITED SHIPPING! May have remainder marks. read more
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The Elusive Fan: Reinventing Sports in a Crowded Marketplace
by
Irving Rein; Philip Kotler; Ben Shields
Binding: Hardcover
Publisher: McGraw-Hill
Date Published: 2006-06-23
ISBN-13: 9780071454094
ISBN: 0071454098
Description: Fair. **Books may NOT include Online Access Codes (InfoTrac, MyEconLab). Books MAY contain highlighting, bent pages, and/or writing. We ship M-F. ** read more
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The Elusive Fan: Reinventing Sports in a Crowded Marketplace
by
Rein
Binding: Hardcover
ISBN-13: 9780071454094
ISBN: 0071454098
Description: BRAND NEW. 0071454098. read more
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The Elusive Fan: Reinventing Sports in a Crowded Marketplace
by
Irving Rein, Philip Kotler, Ben Shields
Edition: first
Binding: Hardcover
ISBN-13: 9780071454094
ISBN: 0071454098
Description: Good. [ No Hassle 30 Day Returns ] [ Underlining/Highlighting: SOME ] [ Writing: SOME ] [ Torn pages: NO ] [ Broken Seams: NO ] Publisher: McGraw-Hill Pub Date: 6/23/2006 Binding: Hardcover Pages: 300. read more
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The Elusive Fan: Reinventing Sports in a Crowded Marketplace
by
Irving Rein,
Edition: 1st
Binding: Hardcover
Publisher: McGraw-Hill Professional
Date Published: 2006
ISBN-13: 9780071454094
ISBN: 0071454098
Description: Like New in Like New jacket. read more
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Elusive Fan
by
Ryan, Shields Ben
Binding: Hardback
Publisher: Mcgraw-Hill Education-Europe
Date Published: 2006
ISBN-13: 9780071454094
ISBN: 0071454098
Description: New. read more
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Paperbackshop,
IL,
USA
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The Elusive Fan: Reinventing Sports in a Crowded Marketplace
by
Rein, Irving; Kotler, Philip; Shields, Ben
Binding: Hardcover
Publisher: McGraw-Hill
ISBN-13: 9780071454094
ISBN: 0071454098
Description: New. 0071454098 The last assured dates for Christmas postage are 16th December for UK customers and 9th December for non-uk customers. Last postage for RI-prefixed items are 12th December for UK customers and 5th for non-uk customers. All books are sent from the United Kingdom. Please allow sufficient delivery time. All books despatched immediately-selecting expedited shipping does not enhance delivery times. Delivery time typically 5-10 working days to USA with tracking number as standard. ... read more
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Books Express USA,
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The Elusive Fan Reinventing Sports in a Crowded Marketplace
by
Rein, Irving-Philip Kotler And Ben Shields
Edition: First Edition
Binding: Hardcover; First Printing
Publisher: McGRAW-HILL, NEW YORK
Date Published: 2006
Description: F/F. SIGNED / INSCRIBED: "TO MR. GREEN, BEST REGARDS IRVING REIN"; SMALL 4to; 344 pages; Signed by Author. read more
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Julian's Books,
NY,
USA
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The Elusive Fan: Reinventing Sports in a Crowded Marketplace
by
Rein, Irving; Kotler, Philip; Shields, Ben
Binding: Hardcover
Publisher: McGraw-Hill
ISBN-13: 9780071454094
ISBN: 0071454098
Description: New. 0071454098 The last assured dates for Christmas postage are 16th December for UK customers and 9th December for non-uk customers. Last postage for RI-prefixed items are 12th December for UK customers and 5th for non-UK customers. Professional, reliable bookseller since 1987. All books are promptly airfreighted from the UK into our USA distribution hub. PLEASE NOTE that we can not offer expedited delivery service. Average delivery time to USA is 5-10 working days. Books with stock number ... read more
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