Crm Project Management: Managing OTS Enterprise Wide Application Implementations

About this title: Customer Relationship Management (CRM) product vendor professional services know some secrets. So do their integrators. Perhaps they are not so much clandestine as they are rarely recognized as truths that should be considered as manageable risks by the firms that plan to implement CRM as enterprise wide solutions. This book uses Customer Relationship Management (CRM) technologies as the vehicle to provide a structured approach to managing enterprise wide solutions. However, the concepts and constructs explained are just as applicable to the management of other complex information technology ... read more

Note: This is a general synopsis. Each listing is further described below.