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1	The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand more books like this by Al Ries, Laura Ries add to wishlist Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu see all copies from £5.57! new only from £8.74! \| first editions
2	Confessions of an Advertising Man more books like this by David Ogilvy add to wishlist David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. "Confessions of an Advertising Man" is ... see all copies from £3.84! new only from £5.81! \| signed copies \| first editions
3	Outrageous Advertising That's Outrageously Successful more books like this by Bill Glazer, Dan Kennedy (Foreword by) add to wishlist When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber--a business that buys damaged goods in bulk for cheap. Instead, he did the OUTRAGEOUS thing--he ... see all copies from £10.31! new only from £10.31!
4	Principles of Marketing more books like this by Philip Kotler, Ph.D. add to wishlist For the principles of marketing course. The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students. This book has a new customer-value, customer-relationships framework, and includes a completely revised chapter 1 that shows this framework from the very ... see all copies from £1.24! new only from £5.57! \| first editions
5	The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells more books like this by Robert W Bly add to wishlist The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, ... see all copies from £5.57! new only from £8.48! \| first editions
6	Retail Business Kit for Dummies more books like this by Rick Segel add to wishlist Whether you're a novice or a seasoned retail entrepreneur, "Retail Business Kit For Dummies" shows you how to start and run your business in today's retail marketplace - from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In ... see all copies from £5.57! new only from £5.88!
7	Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising more books like this by Luke Sullivan add to wishlist In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You'll ... see all copies from £10.54! new only from £10.54!
8	Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople more books like this by Brian Tracy add to wishlist Focusing on the strategies, tactics and mental preparedness that sales people need, this work examines issues such as self-image and the concerns and emotional factors of the customer. It delineates in detail every aspect of the sales process, from planning to presentation to closing. see all copies from £5.24! new only from £6.67! \| first editions
9	Advertising: Principles & Practice more books like this by Sandra Moriarty, Nancy Mitchell, William D Wells add to wishlist For introductory courses in Advertising. Moriarty teaches students about effective marketing. see all copies from £61.90! new only from £81.74!
10	Advertising and Integrated Brand Promotion more books like this by Thomas C O'Guinn add to wishlist This edition delivers practical, real-world information on the advertising process with hundreds of advertisements, examples, applications and a strong focus on the Internet. see all copies from £5.57! new only from £10.22! \| first editions
11 view cover	Marketing: An Introduction more books like this by Gary Armstrong add to wishlist The goal of the first European edition of Marketing: An Introduction has been to retain the great strengths of the US original amongst which are its clarity, coherency and authority whilst adding European orientated material in order to create an even more effective text from which to learn about and teach marketing in a European context. Most ... see all copies from £1.24! new only from £9.29! \| first editions
12 view cover	Words That Sell: More Than 6,000 Entries to Help You Promote Your Products, Services, and Ideas more books like this by Richard Bayan add to wishlist 'A thesaurus that works as hard as you do ...you'll wonder how you ever managed without it' - "Advertising Age". "Words That Sell" is the reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. Designed for busy professionals, this ready reference lists high-powered words, phrases, and slogans, ... see all copies from £6.20! new only from £6.20!
13 view cover	Advertising Promotion, and Other Aspects of Integrated Marketing Communications more books like this by Terence A Shimp add to wishlist The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization ... see all copies from £11.81! new only from £20.29!
14 view cover	Advertising and Promotion: An Integrated Marketing Communications Perspective more books like this by George E. Belch add to wishlist "Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e", by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order ... see all copies from £5.57! new only from £8.05! \| first editions
15 view cover	It's Not How Good You Are, It's How Good You Want to Be more books like this by Paul Arden add to wishlist "It's Not How Good You Are, It's How Good You Want to Be" is a handbook of how to succeed in the world - a pocket "bible" for the talented and timid to help make the unthinkable and the impossible possible. Advertising guru Paul Arden offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your ... see all copies from £1.24! new only from £2.57! \| first editions
16 view cover	Marketing: Real People, Real Choices more books like this by Michael R Solomon, Elnora W Stuart add to wishlist No other book brings students closer to doing real marketing. Students experience real marketing three key ways in the text: through Real People/Real Choices segments, entrepreneurial-focused Spotlight boxes, and end-of-part cases based on a real start-up company. The extensive supplement package, including the "Living Laboratory" website, ... see all copies from £4.95! new only from £5.57! \| first editions
17 view cover	Marketing Warfare more books like this by Al Ries add to wishlist You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors - and be prepared to defend their own turf ... see all copies from £1.24! new only from £4.75! \| signed copies \| first editions
18 view cover	Visual Merchandising & Display more books like this by Martin M Pegler add to wishlist This is a brand new edition of the best-selling text aimed at anyone in merchandising - from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Hundreds of textual and visual examples reveal how to add interest ... see all copies from £5.57! new only from £49.22!
19 view cover	Kleppner's Advertising Procedure more books like this by W Ronald Lane, Karen Whitehill King, J Thomas Russell add to wishlist For introductory-level courses in Advertising offered by communications, journalism, and marketing departments. This revision of the classic Kleppner text provides a sophisticated overview of the marketing communication field, branding, integrated communications, and new media advertising. Covering the entire field of advertising with special ... see all copies from £7.65! new only from £19.73! \| first editions
20 view cover	The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters more books like this by Joseph Sugarman add to wishlist Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for ... see all copies from £11.68! new only from £11.68! \| first editions
21 view cover	Marketing more books like this by Charles W Lamb add to wishlist This text is organized around the marketing mix. The latest concepts and theories are covered, including: Internet marketing; marketing plans; customer value; small business; global and multicultural marketing; ethics; and careers in marketing. see all copies from £2.88! new only from £5.57! \| first editions
22 view cover	Hope is Not a Strategy: The 6 Keys to Winning the Complex Sale more books like this by Rick Page add to wishlist HOPE IS NOT A STRATEGY outlines a six-step program for increasing sales by leveraging client relationships, educating the sales force, and anticipating market demands. Page, a sales consultant, offers anecdotes, diagrams, and inspirational quotations to underline his sales philosophy. see all copies from £5.57! new only from £7.26! \| signed copies
23 view cover	Tested Advertising Methods more books like this by John Caples add to wishlist The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses. see all copies from £6.00! new only from £8.41! \| first editions
24 view cover	Marketing Mistakes and Successes more books like this by Robert F Hartley add to wishlist Take a behind-the-scenes look at today's biggest marketing mistakes and successes! You can gain valuable, real-world marketing wisdom by taking a behind-the-scenes look at some of today's most notable marketing successes and failures. With the new 25th anniversary edition of this best-selling casebook, you'll learn how to make better marketing ... see all copies from £4.94! new only from £9.29!
25 view cover	Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes more books like this by Perry Marshall, Bryan Todd add to wishlist Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works. Learn how to: Build an AdWords campaign from ... see all copies from £10.62! new only from £10.62! \| first editions

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	Marketing Management by Philip Kotler see all from £1.24! new only from £11.00!
	Ogilvy on Advertising by David Ogilvy see all from £1.26! new only from £11.76!
	The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two by Al Ries, Jack Trout see all from £5.63! new only from £10.27!
	Whatever You Think, Think the Opposite by Paul Arden see all from £5.42! new only from £5.42!
	The Copywriter's Handbook: A Step-By-Step Guide to Writing That Sells by Robert W Bly see all from £5.57! new only from £9.32!
	How to master the art of selling by Tom Hopkins see all from £1.24! new only from £6.13!