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1	Confessions of an Advertising Man more books like this by David Ogilvy add to wishlist David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. "Confessions of an Advertising Man" is ... see all copies from £3.84! new only from £10.53! \| signed copies \| first editions
2	Tested Advertising Methods more books like this by John Caples add to wishlist The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses. see all copies from £6.00! new only from £10.82! \| first editions
3	Principles of Marketing more books like this by Philip Kotler, Ph.D. add to wishlist For the principles of marketing course. The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students. This book has a new customer-value, customer-relationships framework, and includes a completely revised chapter 1 that shows this framework from the very ... see all copies from £1.24! new only from £5.57! \| first editions
4	Retail Business Kit for Dummies more books like this by Rick Segel add to wishlist Whether you're a novice or a seasoned retail entrepreneur, "Retail Business Kit For Dummies" shows you how to start and run your business in today's retail marketplace - from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In ... see all copies from £5.57! new only from £5.88!
5	Selling for Dummies more books like this by Tom Hopkins (Read by) add to wishlist In this title the author provides the keys to "selling" success, from the basics to proven, expert techniques, so that readers quickly learn how to sell ideas, concepts, and products. This is the ideal guide for anyone interested in turning the word "No" into "Yes." see all copies from £1.24! new only from £3.10! \| first editions
6	Marketing: An Introduction more books like this by Gary Armstrong add to wishlist The goal of the first European edition of Marketing: An Introduction has been to retain the great strengths of the US original amongst which are its clarity, coherency and authority whilst adding European orientated material in order to create an even more effective text from which to learn about and teach marketing in a European context. Most ... see all copies from £1.24! new only from £9.88! \| first editions
7	Positioning: The Battle for Your Mind, 20th Anniversary Edition more books like this by Al Ries, Jack Trout add to wishlist The first book to deal with the problems of communicating to a skeptical public, "Positioning" describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. It is fully updated and revised. see all copies from £9.96! new only from £9.96!
8	It's Not How Good You Are, It's How Good You Want to Be more books like this by Paul Arden add to wishlist "It's Not How Good You Are, It's How Good You Want to Be" is a handbook of how to succeed in the world - a pocket "bible" for the talented and timid to help make the unthinkable and the impossible possible. Advertising guru Paul Arden offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your ... see all copies from £1.24! new only from £3.84! \| first editions
9	Advertising and Promotion: An Integrated Marketing Communications Perspective more books like this by George E. Belch add to wishlist "Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e", by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order ... see all copies from £5.41! new only from £7.98! \| first editions
10	Marketing: Real People, Real Choices more books like this by Michael R Solomon, Elnora W Stuart add to wishlist No other book brings students closer to doing real marketing. Students experience real marketing three key ways in the text: through Real People/Real Choices segments, entrepreneurial-focused Spotlight boxes, and end-of-part cases based on a real start-up company. The extensive supplement package, including the "Living Laboratory" website, ... see all copies from £4.95! new only from £5.57! \| first editions
11 view cover	Marketing Warfare more books like this by Al Ries add to wishlist You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors - and be prepared to defend their own turf ... see all copies from £1.24! new only from £5.32! \| signed copies \| first editions
12 view cover	Visual Merchandising & Display more books like this by Martin M Pegler add to wishlist This is a brand new edition of the best-selling text aimed at anyone in merchandising - from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Hundreds of textual and visual examples reveal how to add interest ... see all copies from £5.57! new only from £49.19!
13 view cover	Advertising and Integrated Brand Promotion more books like this by Thomas C O'Guinn add to wishlist This edition delivers practical, real-world information on the advertising process with hundreds of advertisements, examples, applications and a strong focus on the Internet. see all copies from £5.57! new only from £10.22! \| first editions
14 view cover	Outrageous Advertising That's Outrageously Successful more books like this by Bill Glazer, Dan Kennedy (Foreword by) add to wishlist When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber--a business that buys damaged goods in bulk for cheap. Instead, he did the OUTRAGEOUS thing--he ... see all copies from £10.31! new only from £10.31!
15 view cover	Marketing more books like this by Charles W Lamb add to wishlist This text is organized around the marketing mix. The latest concepts and theories are covered, including: Internet marketing; marketing plans; customer value; small business; global and multicultural marketing; ethics; and careers in marketing. see all copies from £2.88! new only from £5.57! \| first editions
16 view cover	Contemporary Advertising more books like this by William F Arens add to wishlist "Contemporary Advertising, 10/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from ... see all copies from £4.95! new only from £9.29! \| first editions
17 view cover	Advertising Promotion, and Other Aspects of Integrated Marketing Communications more books like this by Terence A Shimp add to wishlist The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization ... see all copies from £9.58! new only from £20.28!
18 view cover	The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand more books like this by Al Ries, Laura Ries add to wishlist Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu see all copies from £5.57! new only from £9.00! \| first editions
19 view cover	Hope is Not a Strategy: The 6 Keys to Winning the Complex Sale more books like this by Rick Page add to wishlist HOPE IS NOT A STRATEGY outlines a six-step program for increasing sales by leveraging client relationships, educating the sales force, and anticipating market demands. Page, a sales consultant, offers anecdotes, diagrams, and inspirational quotations to underline his sales philosophy. see all copies from £1.24! new only from £7.73! \| signed copies
20 view cover	A technique for producing ideas more books like this by James Webb Young add to wishlist This title offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field. Since its publication in 1965, "A Technique for Producing Ideas" has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and ... see all copies from £1.95! new only from £1.95!
21 view cover	Advertising: Principles and Practice more books like this by William Wells add to wishlist For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable advertising may not sell products or build market share-it may not be effective advertising. In these days of accountability, clients are asking that ... see all copies from £4.08! new only from £5.57! \| first editions
22 view cover	Sway: The Irresistible Pull of Irrational Behavior more books like this by Rom Brafman, Ori Brafman add to wishlist Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, reveal the hidden psychological forces that drive irrational behavior. see all copies from £10.95! new only from £10.95! \| first editions
23 view cover	Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace more books like this by Al Ries, Jack Trout add to wishlist 'One of the most important communication books I've ever read. I highly recommend it!' - Spencer Johnson, author of "Who Moved My Cheese?" and co-author of "The One Minute Manager". '...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on ... see all copies from £5.44! new only from £5.44! \| first editions
24 view cover	Advertising: Principles & Practice more books like this by Sandra Moriarty, Nancy Mitchell, William D Wells add to wishlist For introductory courses in Advertising. Moriarty teaches students about effective marketing. see all copies from £62.54! new only from £81.02!
25 view cover	Essentials of Contemporary Advertising more books like this by William F Arens, David Schaefer, Arens William add to wishlist "Essentials of Contemporary Advertising, 1/e" by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This ... see all copies from £7.56! new only from £41.59! \| first editions

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	Marketing Management by Philip Kotler see all from £1.24! new only from £10.99!
	Ogilvy on Advertising by David Ogilvy see all from £2.57! new only from £11.75!
	The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two by Al Ries, Jack Trout see all from £5.57! new only from £10.27!
	How to master the art of selling by Tom Hopkins see all from £1.24! new only from £6.13!
	Whatever You Think, Think the Opposite by Paul Arden see all from £6.89! new only from £6.89!