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The Prize: The Epic Quest for Oil, Money & Power
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by
Daniel Yergin
Written by the author of "Shattered Peace" and "Energy Future", this book brings to life the tycoons, wildcatters, monopolists, regulators, presidents, generals and sheiks whose struggle for oil has shaken the world economy, dictated the outcome of wars, transformed the destiny of Britain and the world and profoundly changed all our lives. ...
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All You Need to Know about the Music Business
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by
Donald S Passman
In this guide, a successful entertainment lawyer offers aspiring performers, writers, and executives advice on protecting themselves in the cutthroat music industry. He includes information on copyrights, merchandising deals, and Internet technologies.
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Creating a World Without Poverty: Social Business and the Future of Capitalism
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by
Muhammad Yunus, Dr. Karl Weber
The winner of the 2006 Nobel Peace Prize outlines his vision for a new business model that combines the power of free markets with the quest for a more humane world - and tells the inspiring stories of companies that are doing this work today. Over the last two decades, free markets have swept the globe, bringing with them enormous potential for ...
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Food Inc.: How Industrial Food Is Making Us Sicker, Fatter, and Poorer - And What You Can Do about It; A Participant Guide
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by
Karl Weber (Editor)
A unique movie tie-in guide, this collection of essays goes behind the scenes and deeper into the issues and ideas raised by the provocative documentary on the contemporary way of eating. Contributors include Eric Schlosser, Michael Pollan, Anna Lapp, and others.
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The Social Media Bible: Tactics, Tools, and Strategies for Business Success
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by
Lon Safko, David Brake
This is the ultimate comprehensive social media reference book for any business looking to transform its marketing and operational strategies. Realizing that social media is dramatically impacting businesses, customers, and everyone connected to them, the authors of "The Social Media Bible" have consulted with leading social media experts from ...
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Critical Chain
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by
Eliyahu M Goldratt
A business novel focusing on project management. The novel aims to provoke readers to examine and reassess their business practices and transform the thinking and actions of managers.
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Founders at Work: Stories of Startups' Early Days
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by
Jessica Livingston
Founders at Work: Stories of Startups' Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor ...
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Servsafe Coursebook
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by
Nra National Restaurant Assoc Educational Foundation (Creator)
Delivering comprehensive training of key food safety concepts, this book is the ideal solution for the academic setting, multiple-day training or individuals in need of more extensive food safety training. The content in ServSafe Coursebook, 5th edition goes beyond the principles found in ServSafe Essentials, 5th edition and adds greater depth and ...
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Writing and Reporting News: A Coaching Method
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by
Carole Rich
This book focuses on the most up-to-date methods needed to attract today's readers, including use of the Internet, graphics, basic news and storytelling styles.
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In-N-Out Burger: A Behind-The-Counter Look at the Fast-Food Chain That Breaks All the Rules
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by
Stacy Perman
"In-N-Out Burger" is the story of where the fast food industry began but not where it ended up. This is the story of a unique and profitable business that not only defies all expectations but also exceeds them. It is a lesson in the sly counterintuitive approach to doing business that places quality, the customer and employees first. The chain has ...
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Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything
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by
Prof. Daniel Goleman
The bestselling author of "Emotional Intelligence" and "Primal Leadership" reveals the hidden environmental consequences of what societies make and buy, and how that knowledge can drive the changes necessary to save the planet.
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The Innovator's Prescription: A Disruptive Solution for Health Care
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by
Clayton M Christensen, Jerome H Grossman, M D Hwang
Clay Christensen's latest landmark in innovation The celebrated Harvard professor and New York Times bestselling author tackles two of our most vital global issues: health care and innovation. In his brilliant and groundbreaking books-The Innovator's Dilemma, The Innovator's Solution, and Disrupting Class-Harvard Business School's Clayton ...
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Welding Principles and Applications
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by
Larry F Jeffus
This newly updated sixth edition of "Welding: Principles and Applications" features tight shots of actual welds to speed beginners to an understanding of a variety of different welding processes used today. Moving quickly from basic concepts to the study of today's most complex welding technologies, each section begins by introducing readers to ...
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Retail Management: A Strategic Approach
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by
Barry Berman
For undergraduate and graduate retail management courses The text that helps students thrive in today's retailing industry. Without a pre-defined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic ...
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Introduction to Hospitality
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by
John R. Walker
For undergraduate introductory courses in Hospitality, such as Introduction to Hospitality, Introduction to Hospitality and Tourism, and Introduction to Hotel and Restaurant Management. Tomorrow's managers are off to a strong start with this best-selling comprehensive tour through the fascinating and challenging related fields in the hospitality ...
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No LOGO: Taking Aim at the Brand Bullies
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by
Naomi Klein
An analysis of the invasion of our personal lives by logo-promoting, powerful corporations combines muckraking journalism with contemporary memoir to discuss current consumer culture.
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Retail Business Kit for Dummies
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by
Rick Segel
Whether you're a novice or a seasoned retail entrepreneur, "Retail Business Kit For Dummies" shows you how to start and run your business in today's retail marketplace - from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In ...
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The Restaurant Manager's Handbook: How to Set Up, Operate, and Manage a Financially Successful Food Service Operation
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by
Douglas Robert Brown
This title contains a book & CD-ROM. This comprehensive book will show you step-by-step how to set up, operate, and manage a financially successful food-service operation. The author has left no stone unturned in explaining the risky business of running a restaurant. Operators in the non-commercial segment as well as caterers, and really anyone in ...
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Food Politics: How the Food Industry Influences Nutrition and Health
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by
Marion Nestle
Marion Nestle writes passionately about the negative effects the food industry has had on the health of consumers. She contends that the rise in obesity in America is the direct result of the $33 billion a year spent by the industry for marketing--in other words, getting people to eat more. She also claims that many food-industry "experts"- ...
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Media/Impact: An Introduction to Mass Media
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by
Shirley Biagi
Providing an overview of each major medium, this text's discussion is enhanced by three integrated themes: media as business, media and technological change, and media and political, social, and cultural institutions. It explores and concludes with critical arguments about the overall effects of media today as well as economic, social, cultural, ...
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Everything I Want to Do Is Illegal: War Stories from the Local Food Front
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by
Joel Salatin
Drawing upon 40 years experience as an ecological farmer, Salatin explains with humor and passion why Americans do not have the freedom to choose the food they purchase and eat. He explains why local food is expensive and why the current system favors industrial, corporate food systems.
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The Wal-Mart Effect: How the World's Most Powerful Company Really Works--And How It's Transforming the American Economy
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by
Charles Fishman
Drawing on unprecedented interviews with former Wal-Mart executives and a wealth of staggering data--including facts such as this: Americans spend $36 million an hour at Wal-Mart stores--this text is an intimate look at a business that is dramatically reshaping the American economy.
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Tourism: Principles, Practices, Philosophies
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by
Charles R Goeldner, J R Brent Ritchie
This is a new edition of the bestselling introduction to tourism textbook. From the local to the global level, the forces that shape today's economic and social conditions also affect the tourism industry. Anyone involved in the work or study of today's tourism industry must consider all these factors together and their effect on it. This updated ...
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Let My People Go Surfing: The Education of a Reluctant Businessman
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by
Yvon Chouinard
The founder and owner of Patagonia, Inc., one of the world's most inspiring companies, now relates his story and the core philosophies that have sustained his company, renowned for its maverick innovation and long-term responsibility to the environment.
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Setting the Table: The Transforming Power of Hospitality in Business
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by
Danny Meyer
From a legendary restaurateur comes an intimate and inspirational portrait of business, with hands-on experience, behind-the-scenes restaurant anecdotes, and the fascinating story of an unparalleled success in one of the world's most unforgiving business arenas.
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