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The Prize: The Epic Quest for Oil, Money & Power
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by
Daniel Yergin
Written by the author of "Shattered Peace" and "Energy Future", this book brings to life the tycoons, wildcatters, monopolists, regulators, presidents, generals and sheiks whose struggle for oil has shaken the world economy, dictated the outcome of wars, transformed the destiny of Britain and the world and profoundly changed all our lives. ...
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Food Inc.: How Industrial Food Is Making Us Sicker, Fatter, and Poorer - And What You Can Do about It; A Participant Guide
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by
Karl Weber (Editor)
A unique movie tie-in guide, this collection of essays goes behind the scenes and deeper into the issues and ideas raised by the provocative documentary on the contemporary way of eating. Contributors include Eric Schlosser, Michael Pollan, Anna Lapp, and others.
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Let My People Go Surfing: The Education of a Reluctant Businessman
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by
Yvon Chouinard
The founder and owner of Patagonia, Inc., one of the world's most inspiring companies, now relates his story and the core philosophies that have sustained his company, renowned for its maverick innovation and long-term responsibility to the environment.
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Sam Walton, Made in America: My Story
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by
Sam Walton
In this title, the author tells his extraordinary story in inimitable words, sharing a revealing perspective on the elements of his success. Peppered with his philosophy of life and practical business advice, he discusses competition, partnership, money, celebrity, and family.
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The Travels of A T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and Politics of World Trade
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by
Pietra Rivoli
Globalization is such an important word today, but as a concept it is sometimes difficult to grasp. What is globalization? Is it political? Economic? Social? All of the above? In TRAVELS OF A T-SHIRT IN THE GLOBAL ECONOMY, Pietra Rivoli, a real-world economist, explains how globalization works using a creative, attention-getting, and informative ...
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All You Need to Know about the Music Business
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by
Donald S Passman
In this guide, a successful entertainment lawyer offers aspiring performers, writers, and executives advice on protecting themselves in the cutthroat music industry. He includes information on copyrights, merchandising deals, and Internet technologies.
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Creating a World Without Poverty: Social Business and the Future of Capitalism
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by
Muhammad Yunus, Dr. Karl Weber
The winner of the 2006 Nobel Peace Prize outlines his vision for a new business model that combines the power of free markets with the quest for a more humane world - and tells the inspiring stories of companies that are doing this work today. Over the last two decades, free markets have swept the globe, bringing with them enormous potential for ...
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In-N-Out Burger: A Behind-The-Counter Look at the Fast-Food Chain That Breaks All the Rules
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by
Stacy Perman
"In-N-Out Burger" is the story of where the fast food industry began but not where it ended up. This is the story of a unique and profitable business that not only defies all expectations but also exceeds them. It is a lesson in the sly counterintuitive approach to doing business that places quality, the customer and employees first. The chain has ...
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Retail Business Kit for Dummies
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by
Rick Segel
Whether you're a novice or a seasoned retail entrepreneur, "Retail Business Kit For Dummies" shows you how to start and run your business in today's retail marketplace - from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In ...
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Food Politics: How the Food Industry Influences Nutrition and Health
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by
Marion Nestle
Marion Nestle writes passionately about the negative effects the food industry has had on the health of consumers. She contends that the rise in obesity in America is the direct result of the $33 billion a year spent by the industry for marketing--in other words, getting people to eat more. She also claims that many food-industry "experts"- ...
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The Innovator's Prescription: A Disruptive Solution for Health Care
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by
Clayton M Christensen, Jerome H Grossman, M D Hwang
Clay Christensen's latest landmark in innovation The celebrated Harvard professor and New York Times bestselling author tackles two of our most vital global issues: health care and innovation. In his brilliant and groundbreaking books-The Innovator's Dilemma, The Innovator's Solution, and Disrupting Class-Harvard Business School's Clayton ...
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On Cooking: A Textbook of Culinary Fundamentals
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by
Sarah R Labensky
For Introductory Cooking, Cooking Skills or "Food Prep" courses in Culinary Arts, Food and Nutrition and Hospitality Management departments. THE definitive culinary skills textbook in the market. Organized via food "types", On Cooking 4/e teaches the "hows" and the "whys" of culinary fundamentals; supported by tested, contemporary recipes and ...
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Media/Impact: An Introduction to Mass Media
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by
Shirley Biagi
Providing an overview of each major medium, this text's discussion is enhanced by three integrated themes: media as business, media and technological change, and media and political, social, and cultural institutions. It explores and concludes with critical arguments about the overall effects of media today as well as economic, social, cultural, ...
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No LOGO: Taking Aim at the Brand Bullies
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by
Naomi Klein
An analysis of the invasion of our personal lives by logo-promoting, powerful corporations combines muckraking journalism with contemporary memoir to discuss current consumer culture.
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Founders at Work: Stories of Startups' Early Days
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by
Jessica Livingston
Founders at Work: Stories of Startups' Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor ...
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Critical Chain
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by
Eliyahu M Goldratt
A business novel focusing on project management. The novel aims to provoke readers to examine and reassess their business practices and transform the thinking and actions of managers.
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Why We Buy: The Science of Shopping
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by
Paco Underhill
Citing market research and in-the-mall studies, a retail consultant explains the complexity of consumer shopping behavior, and provides retailers with techniques to capture the increasingly sophisticated shopper's attention.
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The Social Media Bible: Tactics, Tools, and Strategies for Business Success
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by
Lon Safko, David Brake
This is the ultimate comprehensive social media reference book for any business looking to transform its marketing and operational strategies. Realizing that social media is dramatically impacting businesses, customers, and everyone connected to them, the authors of "The Social Media Bible" have consulted with leading social media experts from ...
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Writing and Reporting News: A Coaching Method
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by
Carole Rich
This book focuses on the most up-to-date methods needed to attract today's readers, including use of the Internet, graphics, basic news and storytelling styles.
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The Wal-Mart Effect: How the World's Most Powerful Company Really Works--And How It's Transforming the American Economy
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by
Charles Fishman
Drawing on unprecedented interviews with former Wal-Mart executives and a wealth of staggering data--including facts such as this: Americans spend $36 million an hour at Wal-Mart stores--this text is an intimate look at a business that is dramatically reshaping the American economy.
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The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success
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by
Frank J Rumbauskas, Jr.
This is an all-in-one guide to online marketing from the "New York Times" bestselling author of "Never Cold Call Again". In "Never Cold Call Again", Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in "The Never Cold Call Again Online Playbook", he gives small ...
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Setting the Table: The Transforming Power of Hospitality in Business
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by
Danny Meyer
From a legendary restaurateur comes an intimate and inspirational portrait of business, with hands-on experience, behind-the-scenes restaurant anecdotes, and the fascinating story of an unparalleled success in one of the world's most unforgiving business arenas.
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In Mixed Company: Communicating in Small Groups and Teams
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by
J Dan Rothwell
With its reviewer and student-praised narrative approach, Rothwell's IN MIXED COMPANY offers students a combination of theory and application, which enables them to apply small group communication concepts not only in class but also in their own lives. The text follows the central unifying theme of cooperation, and the communication competence ...
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The Truth about the Drug Companies: How They Deceive Us and What to Do about It
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by
Marcia Angell, M.D.
During her two decades at "The New England Journal of Medicine," Dr. Marcia Angell had a front-row seat on the appalling spectacle of the pharmaceutical industry. Written with fierce passion and substantiated with in-depth research, "The Truth About the Drug Companies" is her searing indictment of an industry that has spun out of control.
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Entertainment Industry Economics: A Guide for Financial Analysis
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by
Harold L Vogel
Each year Americans spend at least 120 billion hours and over USD150 billion on legal forms of entertainment. In this newly revised book, Harold Vogel, managing director and senior entertainment industry analyst at Cowen and Co. (and formerly at Merrill Lynch), examines the business economics of the major entertainment enterprises: movies and ...
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