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Fast Food Nation: The Dark Side of the All-American Meal
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by
Eric Schlosser
To a degree both engrossing and alarming, the story of fast food is the story of postwar America. Schlosser, a National Magazine Award-winning journalist, charts the fast food industry's enormous impact on our health, landscape, economy, politics and culture as he transforms the way America thinks about what it eats.
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Prize: The Epic Quest for Oil, Money & Power
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Daniel Yergin
Written by the author of "Shattered Peace" and "Energy Future", this book brings to life the tycoons, wildcatters, monopolists, regulators, presidents, generals and sheiks whose struggle for oil has shaken the world economy, dictated the outcome of wars, transformed the destiny of Britain and the world and profoundly changed all our lives. ...
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Ebay for Dummies
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by
Marsha Collier
Thinking about buying or selling items on eBay? Whether you want to use eBay to make smart bids and win auctions or turn household clutter into cash, "eBay for Dummies, Fifth Edition" is your passport to the most successful trading community on the planet. Beginning with an overview of what eBay is and how to become a registered user, "eBay for ...
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All You Need to Know about the Music Business
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by
Donald S Passman
Fully updated and revised to include the most up-to-the-minute information on copyright law (including copyright and the Internet), and a section on classical music, this text aims to be an essential reference book for musicians. It offers insider's knowledge, leading the reader through the legal and financial minefields of the music industry.
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No LOGO: Taking Aim at the Brand Bullies
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by
Naomi Klein
With a new Afterword to the 2002 edition. "No Logo "employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing--and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization ...
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Twilight in the Desert: The Coming Saudi Oil Shock and the World Economy
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by
Matthew R Simmons
"Twilight in the Desert" reveals a Saudi oil and production industry that could soon approach a serious, irreversible decline. In this exhaustively researched book, veteran oil industry analyst, Matthew Simmons draws on his three-plus decades of insider experience and more than 200 independently produced reports about Saudi petroleum resources and ...
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The Reckoning
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by
David Halberstam
This is an analysis of the changing face of the American economy and a treatise on the pitfalls of prosperity. Through a study of two companies - Ford and Nissan - the author reveals a society that got rich too quickly for its own good, falling prey to the Japanese. Pulitzer Prize-winning author David Halberstam also wrote "The Best and the ...
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Professional Cooking
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by
Wayne Gisslen
This is a new edition of the widely-used text for chef training and hospitality programmes. This comprehensive, practical introduction to the basic skills and procedures of commercial food preparation can be applied to any level or type of food service operation. It now includes 115 new recipes, for a total of over 800 recipes, supported by over ...
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Barbarians at the Gate: The Fall of RJR Nabisco
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by
Bryan Burrough, John Helyar
The mighty battle for control of RJR Nabisco during October and November of 1988 was marked by brazen displays of ego not seen in American business for decades, and became the hallmark of a new gilden age. The repercussions are still to be felt - and dealt with. With a stake of $25 billion, it will go down in history as the ultimate tale of greed ...
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Retail Business Kit for Dummies
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by
Rick Segel
Get your business off the ground with a killer brand and get the sales you want! It's a great time to be an independent retailer! Whether you're a novice or seasoned professional, this practical how-to guide shows you how to start and run your business in today's marketplace - from your original dream and the day-to-day operations to establishing ...
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Retailing Management
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by
Michael Levy
"Retailing Management" by Levy and Weitz is the best-selling textbook in the retailing market. Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and ...
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How to Use the Internet to Advertise, Promote and Market Your Business or Web Site with Little or No Money
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by
Bruce Cameron Brown
Interested in promoting your business and/or Web site, but don't have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn ...
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The End of Oil: On the Edge of a Perilous New World
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by
Paul Roberts
In this frank and balanced investigation, Roberts delves deep into the economics and politics of oil, and considers the promises and pitfalls of alternatives such as wind power, hybrid cars, and hydrogen. A new Afterword brings the book up to the minute.
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Rigged: The True Story of an Ivy League Kid Who Changed the World of Oil, from Wall Street to Dubai
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by
Ben Mezrich
From the author who brought you the massive "New York Times" bestseller "Bringing Down the House," this is the startling rags-to-riches story of an Italian-American kid from the streets of Brooklyn who claws his way into the wild, frenetic world of the oil exchange. After conquering the hallowed halls of Harvard Business School, he enters the ...
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Television Production Handbook
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by
Herbert Zettl
This classic, best-selling text introduces students to the basic skills required in all aspects of television production, including camera and studio, field equipment and production, and multicamera directing, at the same time emphasizing the latest production techniques and technology, such as audio workstations, non-linear editing, and HDV (High ...
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Retail Management: A Strategic Approach
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by
Barry Berman
This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering ...
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The Sotheby's Wine Encyclopedia
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by
Tom Stevenson
The Sotheby's Wine Encyclopedia The essential insider's guide to every major wine-growing region in the world, this book offers dozens of helpful Top 10 lists covering a broad range of topics, including Best-Value Producers, Greatest-Quality Wines, and Most Exciting or Unusual Finds. The book is a must for every wine serious enthusiast who wants ...
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Setting the Table: The Transforming Power of Hospitality in Business
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by
Danny Meyer
From a legendary restaurateur comes an intimate and inspirational portrait of business, with hands-on experience, behind-the-scenes restaurant anecdotes, and the fascinating story of an unparalleled success in one of the world's most unforgiving business arenas.
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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
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by
Howard Schultz, Dori Jones Yang
The "BusinessWeek" bestseller, now in paperback. "Pour Your Heart Into It" tells the story of how small-company values, passion, and integrity turned six local coffee stories into the Starbucks chain.--"Fortune".
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The Wal-Mart Effect: How the World's Most Powerful Company Really Works--And How It's Transforming the American Economy
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by
Charles Fishman
Drawing on unprecedented interviews with former Wal-Mart executives and a wealth of staggering data--including facts such as this: Americans spend $36 million an hour at Wal-Mart stores--this text is an intimate look at a business that is dramatically reshaping the American economy.
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On Cooking: A Textbook of Culinary Fundamentals
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by
Sarah R Labensky
For Introductory Cooking, Cooking Skills or "Food Prep" courses in Culinary Arts, Food and Nutrition and Hospitality Management departments. THE definitive culinary skills textbook in the market. Organized via food "types", On Cooking 4/e teaches the "hows" and the "whys" of culinary fundamentals; supported by tested, contemporary recipes and ...
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Food Politics: How the Food Industry Influences Nutrition and Health
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by
Marion Nestle
We all witness, in advertising and on supermarket shelves, the fierce competition for our food dollars. In this engrossing expose, Marion Nestle goes behind the scenes to reveal how the competition really works and how it affects our health. The abundance of food in the United States--enough calories to meet the needs of every man, woman, and ...
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Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All Into Patients
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by
Ray Moynihan, Alan Cassels
Thirty years ago, Henry Gadsden, the head of Merck, one of the world's largest drug companies, told Fortune magazine that he wanted Merck to be more like chewing gum maker Wrigley's. It had long been his dream to make drugs for healthy people so that Merck could "sell to everyone." Gadsden's dream now drives the marketing machinery of the most ...
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Entertainment Industry Economics: A Guide for Financial Analysis
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by
Harold L Vogel
Each year Americans spend at least 120 billion hours and over USD150 billion on legal forms of entertainment. In this newly revised book, Harold Vogel, managing director and senior entertainment industry analyst at Cowen and Co. (and formerly at Merrill Lynch), examines the business economics of the major entertainment enterprises: movies and ...
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The Travels of A T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and Politics of World Trade
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by
Pietra Rivoli
Praise for "The Travels of A T-Shirt in the Global Economy" - 'Engrossing ...(Rivoli) goes wherever the T-shirt goes, and there are surprises around every corner ...full of memorable characters and vivid scenes' - "Time". 'An engaging and illuminating saga...Rivoli follows her T-shirt along its route, but that is like saying that Melville follows ...
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