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Management Information Systems: Managing the Digital Firm
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Kenneth C Laudon, Jane Price Laudon
For Junior/Senior/MBA-level course in Management Information Systems, Information Technology, and Information Systems, in departments of Business, Management, Computer Information Systems and Management Information Systems. With relevant coverage of today's Digital Firm that is fully integrated throughout the 7th edition of Management Information ...
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Management Information Systems
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Jane P Laudon, Kenneth C Laudon
For junior-, senior-, and graduate-level courses in Management Information Systems. These best selling authors know Information Systems knowledge is essential for creating competitive firms, managing global corporations, and providing useful products and services to customers. Their book introduced management information systems that students ...
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Super Crunchers: Why Thinking-By-Numbers Is the New Way to Be Smart
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Professor Ian Ayres
In this lively and groundbreaking new book, economist Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior.
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Systems Analysis and Design
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by
Gary B Shelly
This title presents students with real-world system analysis skills and techniques within the framework of the systems development life cycle (SDLC). Examples and cases are drawn from actual systems projects that enable students to learn in the context of solving problems, much like the ones they will encounter on the job. Students will find ...
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Introduction to Information Systems
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James A O'Brien, PH.D.
This text is designed in a traditional format with coverage of topics that support information systems literacy. This edition offers less theory and more information on the basic building blocks needed to understand the concepts and technology necessary for readers to become intelligent users of information systems. The modular structure of this ...
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Information Technology Project Management
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by
Kathy Schwalbe
This project management text focuses solely on Information Technology projects. It is both an academic text that treats project management from a research point of view, providing running cases and other strong pedagogical elements; and a practical text that provides hands-on projects at the end of each chapter using Microsoft Project, the tool of ...
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Management Information Systems
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by
James A O'Brien, PH.D.
This new seventh edition is designed for business students who are or who will soon become business professionals in the fast changing business world of today. The goal of this text is to help business students learn how to use and manage information technologies to revitalize business processes, improve business decision making, and gain ...
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Database Systems: Design, Implementation, and Management
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Peter Rob
The only book that takes users step-by-step through database development and creation, this title provides the most comprehensive, detailed, and clear coverage of database basics, with ample exercises and problems at the end of each chapter to encourage hands-on learning. After completing this book, users will gain the marketable skills and ...
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Enterprise Architecture as Strategy: Creating a Foundation for Business Execution
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Jeanne W Ross, Peter Weill, David C Robertson
Enterprise architecture defines a firm's needs for standardised tasks, job roles, systems, infrastructure, and data in core business processes. Thus, it helps a company to articulate how it will compete in a digital economy and it guides managers' daily decisions to realise their vision of success. This book clearly explains enterprise ...
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Using MIS
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by
David Kroenke
Using MIS is the book that teaches students how people use information systems to solve business problems. Building on students' experience and knowledge base from personal MIS to workgroup MIS to enterprise MIS, this text stresses the important role of Information Systems in satisfying business objectives. Realistic examples, mini-cases, case ...
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Essentials of Management Information Systems
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Jane Laudon, Kenneth C Laudon
Practical in approach, this text prepares students for the constantly changing demands of using information systems as managers in fast-paced organizations - first by relating MIS to management, the organization and technology, focusing on the importance of integrating these elements; second by tracking emerging technologies and organizational ...
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Information Technology for Management: Transforming Organizations in the Digital Economy
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by
Efraim Turban, PH.D., Ephraim McLean, James Wetherbe
From Shanghai to San Francisco, IT is playing an increasingly vital role in helping organizations gain the competitive advantage around the globe. That's why the Fifth Edition of "Information Technology for Management" offers a global perspective on how IT is transforming business. In this comprehensive, up-to-date Fifth Edition, Efraim Turban, ...
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Management Information Systems for the Information Age
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Stephen Haag
This book contains chapters that cover what instructors want students to know about MIS while Extended Learning Modules (XLMs) show students what they can do with MIS. This book features a contemporary writing style and a wealth of examples that engage students like no other MIS text. Arranged with chapter opening cases that highlight how an ...
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The Art of Deception: Controlling the Human Element of Security
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Kevin D Mitnick, William L Simon, Steve Wozniak (Foreword by)
The world's most infamous hacker offers an insider's view of the low-tech threats to high-tech security. Kevin Mitnick's exploits as a cyber-desperado and fugitive form one of the most exhaustive FBI manhunts in history and have spawned dozens of articles, books, films, and documentaries. Since his release from federal prison, in 1998, Mitnick has ...
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Business Driven Technology
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by
Stephen Haag
BDT takes a business-first approach, improving students' perception of the value of IS within the business discipline. This perspective allows instructors to more easily demonstrate how technology and systems support business performance and growth. The adaptive chapter/plug-in organization enables the instructor to adjust content according to ...
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Technology in Action
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Alan Evans, Kendall Martin, Mary Anne Poatsy
For introductory courses in computer concepts or computer literacy often including instruction in Microsoft Office. A Computer Concepts Text Focused on Today's Student! Technology in Action engages students by combining a unique teaching approach with rich companion media.
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Actionable Web Analytics: Using Data to Make Smart Business Decisions
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Jason Burby, Shane Atchison
Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data? Why you need a strategy? Why it must ...
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Principles of Information Systems: A Managerial Approach
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by
Ralph Stair
Intended for the introductory information systems course for all business students, this book it presents fundamental tenets, rules and guidelines of the discipline; a survey of various aspects of the discipline; and a perspective on why this discipline represents an important business function. It presents how and why information systems should ...
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Management of Information Security
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by
Michael E Whitman, Herbert J Mattord
Information security-driven topic coverage is the basis for this updated book that will benefit readers in the information technology and business fields alike. "Management of Information Security" provides an overview of information security from a management perspective, as well as a thorough understanding of the administration of information ...
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Working Knowledge: How Organizations Manage What They Know
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Thomas H Davenport, Laurence Prusak
The definitive primer on knowledge management, this book will establish the enduring vocabulary and concepts and serve as the hands-on resource of choice for fast companies that recognize knowledge as the only sustainable source of competitive advantage. Drawing on their work with more than 30 knowledge-rich firms, the authors - experienced ...
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Business Driven Information Systems
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by
Paige Baltzan, Amy Phillips
The Baltzan and Phillips approach in Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. Therefore, every discussion addresses the business needs first and ...
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Experiencing MIS
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by
David Kroenke
appeals to study habits of today's students by connecting them with their current learning environment and allowing for flexibility in teaching the subject matter as well. To encourage student self-regulation, every section of the text is driven by questions, opening and closing scenarios, guides relating subject matter to career interests, and ...
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The Official Get Rich Guide to Information Marketing: Build a Million Dollar Business Within 12 Months
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by
Dan S Kennedy, Bill Glazer, Robert Skrob
Welcome to the information marketing industry - a little-known industry of entrepreneurs, most working only part-time hours and netting seven-figure profits. . . Info-marketers gather information and sell it in convenient forms to people who need it. The topics include everything imaginable from better sex, to teaching parrots to talk, to ...
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Business Data Networks and Telecommunications
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by
Raymond R Panko
For undergraduate/graduate/MBA-level courses in Business Data Communications, Introduction to Data Communications, Telecommunications, and Introduction to Networking. Using a unique modular approach, this cutting-edge introduction to data communications features 11 core chapters of essential material, 6 advanced modules, and a Companion Website ...
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Corporate Information Strategy and Management: Text and Cases
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by
Lynda M Applegate, Robert D Austin, F Warren McFarlan
"Corporate Information Strategy and Management: Text and Cases 7/E" by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest ...
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