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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly more books like this

by David Meerman Scott

This book is suitable for marketers. "The New Rules of Marketing and PR" shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step ...

see all copies from £7.91!

new only from £7.91!

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational: The Hidden Forces That Shape Our Decisions more books like this

by Dan Ariely

In the tradition of "Freakonomics" and "Blink," a behavioral economist argues that human behavior is often anything but rational--that thoughts are not random, but instead are systematic and predictable.

see all copies from £5.70!

new only from £5.70! | signed copies

Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!

Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams! more books like this

by Mark Yarnell, Rene Reid Yarnell, M.A., Richard Poe (Foreword by)

This book offers practical survival tactics needed during that critical, first year in multilevel marketing, and beyond. Chapters include how to deal with rejection, how to recruit, how to avoid over-managing one's downline, having realistic expectations, remaining focused, staying enthusiastic, and conducting in-home meetings.

see all copies from £4.65!

new only from £8.72!

The New Market Wizards: Conversations with America's Top Traders

The New Market Wizards: Conversations with America's Top Traders more books like this

by Jack D Schwager

Praise for THE NEW MARKET WIZARDS "Jack Schwager simply writes the best books about trading I've ever read. These interviews always give me a lot to think about. If you like learning about traders and trading, you'll find that reading this book is time well spent." -Richard Dennis, President, The Dennis Trading Group, Inc. "Jack Schwager's deep ...

see all copies from £5.61!

new only from £6.61! | signed copies | first editions

Zig Ziglar's Secrets of Closing the Sale

Zig Ziglar's Secrets of Closing the Sale more books like this

by Zig Ziglar

Zig Ziglar focuses on the art of persuasion in sale, and provides tips from successful salespeople.

see all copies from £5.61!

new only from £7.72! | signed copies | first editions

Marketing

Marketing more books like this

by William M Pride, O C Ferrell

Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its ...

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new only from £13.37! | first editions

International Marketing

International Marketing more books like this

by Philip R Cateora

A revised and updated edition with examples from European and Asian markets. New to this volume are discussions on standardization versus adaptation, emerging markets, green marketing, regional market groups like the EU and non-Western management structures.

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new only from £14.87! | first editions

Internet Riches: The Simple Money-Making Secrets of Online Millionaires

Internet Riches: The Simple Money-Making Secrets of Online Millionaires more books like this

by Scott Fox (Read by)

In this strategy-packed guide, top e-business consultant Scott Fox reveals the powerful but simple methods he and thousands of others have used to strike it rich on the Net. Exclusive interviews with 'mom and pop' entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. "Internet Riches" also features an action plan ...

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new only from £9.16! | signed copies | first editions

The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play

The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play more books like this

by Neil A Fiore, PH.D.

A unique, comprehensive program designed to overcome the causes of procrastination. Dr. Fiore's powerful techniques will help the reader get work done and enjoy free time.

see all copies from £5.62!

new only from £6.17! | first editions

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two more books like this

by Al Ries, Jack Trout

This marketing guide provides marketing executives with the tools and techniques they need to put forces to work on the side of their products. Each of the 22 laws is described in detail and backed up by numerous examples of what worked and what didn't in the international marketplace.

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new only from £10.34! | first editions

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Why We Buy: The Science of Shopping: Updated and Revised for the Internet, the Global Consumer, and Beyond more books like this

by Paco Underhill

Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture.

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new only from £7.24!

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Yes!: 50 Scientifically Proven Ways to Be Persuasive more books like this

by Noah J Goldstein, PhD, Steve J Martin, Robert B Cialdini, Ph.D.

Co-written by Professor Robert Cialdini, the world's most quoted expert on influence, "Yes!" presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that readers can apply immediately to become a more effective persuader.

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new only from £10.24!

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Marketing more books like this

by Dhruv Grewal, Michael Levy

It is clear that marketing has changed significantly in the past few decades. So much so that in 2004 and again in 2007, the American Marketing Association redefined the word 'marketing' itself. Grewal/Levy wrote the first 'Principles of Marketing' text from the ground up using the new definition and its value focus. In keeping with the value ...

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new only from £17.97! | first editions

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Basic Marketing: A Marketing Strategy Planning Approach more books like this

by William D Perreault, Jr.

Basic Marketing 17e builds on the foundation pillars of previous editions -- the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a ...

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new only from £41.13!

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Contemporary Marketing more books like this

by David L Kurtz

Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In ...

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new only from £33.80!

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Getting started in consulting more books like this

by Alan Weiss

Consulting is clearly one of today's most rapidly growing and changing fields, with total worldwide revenues expected to reach over USD100 billion in the year 2001. With more companies outsourcing many functions and a growing population of professionals pursuing the dream of self-employment, there is a great demand for information on how to start ...

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new only from £8.71! | first editions

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The Long Tail: Why the Future of Business Is Selling Less of More more books like this

by Chris Anderson

In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

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new only from £5.61! | first editions

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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers more books like this

by Geoffrey A Moore

Revised and updated, this new edition includes a special emphasis on the Internet, while showing readers how to market and sell high-tech products to mainstream customers.

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new only from £9.61! | first editions

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Marketing Management more books like this

by Philip Kotler

For undergraduate/graduate courses in Marketing Management. This classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; ...

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new only from £11.06! | first editions

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Principles of Marketing more books like this

by Philip Kotler, Ph.D.

For the principles of marketing course. The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students. This book has a new customer-value, customer-relationships framework, and includes a completely revised chapter 1 that shows this framework from the very ...

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new only from £5.61! | first editions

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Diffusion of Innovations, 5th Edition more books like this

by Dr. Everett M Rogers

In an age of ever-increasing technological innovation, this renowned volume - which has sold more than 30,000 copies in each edition - is more important than ever. DIFFUSION OF INNOVATIONS lucidly explains how inventions are almost always perceived as uncertain or even risky. To overcome this, most people seek out others like themselves who ...

see all copies from £16.91!

new only from £16.91!

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Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business more books like this

by Jay Conrad Levinson, Jeannie Levinson, Amy Levinson

Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, he offers a new arsenal of weaponry for small-business success in the next century.

see all copies from £9.04!

new only from £9.04!

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Consumer Behavior more books like this

by Wayne D Hoyer

Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. The text also focuses on ...

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new only from £17.14!

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Starting an Online Business for Dummies more books like this

by Greg Holden

So you want to own your own business, be your own boss, set your own hours, and make real money. If you're comfortable with computers and have a marketable idea, service, or product, this guide will help you become an ontrepreneur (online entrepreneur). It covers everything you need to know to set up shop in cyberspace. You'll find out about using ...

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new only from £4.05!

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Social Media Marketing: An Hour a Day more books like this

by Dave Evans

If the idea of starting a social media marketing campaign overwhelms you, the author of "Social Media Marketing: An Hour a Day" will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social ...

see all copies from £14.74!

new only from £14.74!


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