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Ebay for Dummies
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by
Marsha Collier
Thinking about buying or selling items on eBay? Whether you want to use eBay to make smart bids and win auctions or turn household clutter into cash, "eBay for Dummies, Fifth Edition" is your passport to the most successful trading community on the planet. Beginning with an overview of what eBay is and how to become a registered user, "eBay for ...
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JavaScript: The Definitive Guide
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by
David Flanagan
JavaScript is a powerful scripting language that can be embedded directly in HTML. It allows you to create dynamic, interactive Web-based applications that run completely within a Web browser; you don't have to do any server-side programming, like writing CGI scripts. JavaScript is a simpler language than Java. It can be embedded directly in Web ...
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Building a Web Site for Dummies
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by
David A Crowder
Ever wanted to build your own Web site to express your views? Or maybe you want to set up an e-business? Now, not only will you be able to create your own space on the Web, but you can also make it look professional with "Building a Web Site For Dummies". This resourceful guide lays down all the basics for getting started with creating a Web site ...
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Don't Make Me Think!: A Common Sense Approach to Web Usability
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by
Steve Krug
Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet ...
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The Internet for Dummies
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by
John R Levine, B.A., Ph.D.
Everywhere you turn, you can find traces of the Internet. Household products, business cards, radio shows, and movie credits list their Web site address sites (starting with "www" and usually ending with "dot com") and their e-mail addresses. The Internet is a new communications technology that is affecting our lives on a scale as significant as ...
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Search Engine Optimization: An Hour a Day
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by
Jennifer Grappone, Gradiva Couzin
Influence search engine results and bring targeted traffic to your website in just an hour day with the second edition of this bestselling SEO guide, "Search Engine Optimization: An Hour a Day". Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly ...
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Web Analytics: An Hour a Day
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by
Avinash Kaushik
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream ...
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Head First HTML with CSS & XHTML
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by
Elisabeth Freeman, Eric Freeman
Tired of reading HTML books that only make sense after you're an expert? Then it's about time you picked up "Head First HTML with CSS & XHTML" and really learned HTML. You want to learn HTML so you can finally create those Web pages you've always wanted, so you can communicate more effectively with friends, family, fans and fanatic customers. You ...
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Dreamweaver Cs3: The Missing Manual
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by
David Sawyer McFarland
Welcome to Dreamweaver CS3. This new version of the popular web design software offers a rich environment for building professional sites, with drag-and-drop simplicity, clean HTML code, and dynamic database-driven web site creation tools. Moreover, it's now integrated more tightly with Adobe's other products: Photoshop, InDesign, Flash, and their ...
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Creating Web Pages for Dummies
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by
Bud E Smith
The Web is the most sophisticated, most open, and simplest publishing medium ever created, an endless set of criss-crossing interconnections between an ever-growing number of points, and a community in the truest sense of the word. Your Web page can be your platform to say or show whatever you want to the millions of people with access to the ...
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Absolute Beginner's Guide to Computer Basics
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by
Michael Miller
&> Who knew how simple computers could be? What can you do with your new PC? The sky's the limit! Absolute Beginner's Guide to Computer Basics will show you how to set up and configure your PC, including how to connect to the Internet. Then you'll learn how to fix your digital photos, create digital scrapbooks, download digital music to your iPod, ...
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PHP and MySQL Web Development
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by
Luke Welling, Laura Thomson
PHP and MySQL(R) Web Development Fourth Edition Luke Welling Laura Thomson The definitive guide to building database-driven Web applications with PHP and MySQL PHP and MySQL are popular open-source technologies that are ideal for quickly developing database-driven Web applications. PHP is a powerful scripting language designed to enable ...
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Wikinomics: How Mass Collaboration Changes Everything
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by
Don Tapscott, Anthony D Williams
With vivid and engaging examples based on five years of unprecedented research, this text explains the deep changes in technology, demographics, and business that will allow people to participate in the economy like never before.
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Marketing Research Essentials
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by
Carl D McDaniel
When it comes to putting you on the frontlines of the marketing research industry, McDaniel and Gates stand out from the crowd. These authors deliver the hottest trends, insights, and advances in the field, with a focus on how marketing research is practiced today. Based on their successful "Marketing Research, 6th Edition", this paperback text ...
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E-Commerce: Business, Technology, Society
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by
Kenneth C Laudon
Electronic commerce: Business. Technology. Society. provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: business development, technology change, and social controversies. Each of these driving forces is represented in every chapter, and together they provide ...
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Click: What Millions of People Are Doing Online and Why It Matters
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by
Bill Tancer
Tancer searches deep inside the massive database of online intelligence to reveal the naked truth and unexpected insights about how people use the Web, navigate to sites, and search for information--and what that says about individuals and their buying habits.
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Information Architecture for the World Wide Web
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by
Peter Morville, Louis Rosenfeld
The post-Ajaxian Web 2.0 world of wikis, folksonomies, and mashups makes well-planned information architecture even more essential. How do you present large volumes of information to people who need to find what they're looking for quickly? This classic primer shows information architects, designers, and web site developers how to build large ...
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Computer Networks
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by
Andrew S Tanenbaum
Appropriate for courses titled Computer Networking or Introduction to Networking at both the undergraduate and graduate level in Computer Science, Electrical Engineering, CIS, MIS, and Business Departments. In this highly anticipated revision, Tanenbaum takes a structured approach to explaining how networks work from the inside out. He starts ...
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CSS: The Definitive Guide
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by
Eric A Meyer
Simply put, Cascading Style Sheets (CSS) is a way to separate a document's structure from its presentation. The benefits of this can be quite profound: CSS allows a much richer document appearance than HTML and also saves time - you can create or change the appearance of an entire document in just one place; and its compact file size makes web ...
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Learning Web Design: A Beginner's Guide to XHTML, Style Sheets, and Web Graphics
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by
Jennifer Niederst Robbins
Since the last edition of this book appeared three years ago, there has been a major climate change with regard to web standards. Designers are no longer using (X)HTML as a design tool, but as a means of defining the meaning and structure of content. Cascading Style Sheets are no longer just something interesting to tinker with, but rather a ...
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Professional ASP.Net 3.5: In C# and VB
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by
Bill Evjen, Scott Hanselman, Devin Rader
Building on the revolutionary ASP.NET 2.0 release, ASP.NET 3.5 adds several key new developer features including AJAX, LINQ, and a new CSS designer in Visual Web Developer 2008. The dramatic reduction in code that developers realized from the more than 50 new server controls in ASP.NET 2.0 now allows developers the time to make their applications ...
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Blogging for Dummies
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by
Susannah Gardner, Shane Birley
Everybody's doing it! And while that logic never got far with your mother, it's a fine reason to start blogging, especially if you have a business to build or a cause to promote. Well-run blogs do more than offer an outlet for your thoughts. They've actually influenced everything from a company's image to the outcome of a local election. Because ...
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HTML 4 for dummies
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by
Ed Tittel, Chelsea Valentine
Simply put, Hypertext Markup Language (HTML) is the magic Web authors use to create readable, attractive pages for all the world to see. At first glance, building Web pages may seem to require years of arduous training, advanced aesthetic capabilities, and hours of exhausting trial-and-error exercises. But if you can tell somebody how to drive ...
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Newton's Telecom Dictionary
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by
Harry Newton
This is the world's bestselling and most comprehensive reference book on telecom, data communications, networking, computing and the Internet, with over 675,000 copies sold. Featuring 500 new terms plus hundreds more updated and expanded entries, the 21st edition of Newton's Telecom Dictionary weighs in at over four times larger than any other ...
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Starting an Online Business for Dummies
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by
Greg Holden
So you want to own your own business, be your own boss, set your own hours, and make real money. If you're comfortable with computers and have a marketable idea, service, or product, this guide will help you become an ontrepreneur (online entrepreneur). It covers everything you need to know to set up shop in cyberspace. You'll find out about using ...
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