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Public Relations Cases
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by
Jerry A Hendrix
The fifth edition continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text helps students to evaluate case studies and understand why select cases had the effect they did. Part One of this text begins with an overview ...
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Fine Art Publicity: The Complete Guide for Galleries and Artists
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by
Susan Abbott, M.A
Focusing on fine art publicity, this text considers how artists can fashion an effective PR plan and make publicity and advertising work together. It covers areas such as media lists, press kits, pitch letters and press releases. Sample forms, letters and press releases are included.
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Public Relations Writing: Form & Style
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by
Doug Newsom
This book should be of interest to courses in public relations writing, public relations methods, or publicity/promotion.
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Mother of the Believers: A Novel of the Birth of Islam
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by
Kamran Pasha, Anthony McCarten
From a Hollywood screenwriter comes a stunning debut novel illustrating the birth of Islam from the perspective of the prophet Muhammad's young wife Aisha.
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Publicity's Secret: How Technoculture Capitalizes on Democracy
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by
Jodi Dean
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Sell Yourself Without Selling Your Soul: A Woman's Guide to Promoting Herself, Her Business, Her Product, or Her Cause with Integrity and Spirit
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by
Susan Harrow
A 13-year veteran of the public relations business, Harrow has helped executives, authors, and entrepreneurs gain--and keep--media attention. Written in a conversational style, this book includes anecdotes and quotes from famous historical and political figures, spiritual masters, and celebrities that illustrate Harrow's philosophy.
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Becoming a Public Relations Writer: A Writing Process Workbook for the Profession
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by
Ronald D Smith
"Becoming a Public Relations Writer" guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many formats and styles necessary to public relations writers. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and ...
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Public Communication Campaigns
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by
Dr. Ronald E Rice
Original essays define the scope of and show how to improve campaigns that promote public service programmes -- among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns. Academics, programme administrators, evaluators and policy makers show how to assess needs and goals, plan a campaign, evaluate its ...
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Trust Us We're Experts: How Industry Manipulates Science and Gambles with Your Future
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by
Sheldon Rampton, John Stauber
The authors of "Toxic Sludge Is Good For You!" unmask the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts. 17,500.
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Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
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by
Jay Conrad Levinson, Rick Frishman, Jill Lublin
How to build publicity campaigns from the inside out. Guerrilla Publicity is set to become the PR bible for a new decade. The book lays out an aggressive plan for learning how to build publicity campaigns from scratch, how to zero-in on a targeted market, and how to infuse a marketing plan with publicity hooks. This motivational book also includes ...
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Plug Your Book: Online Book Marketing for Authors, Book Publicity Through Social Networking
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by
Steve Weber, Julie Bird (Editor)
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Tour: Smart: And Break the Band
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by
Martin Atkins
From packing the right equipment to keeping enough gas in the tank to get home, every aspect of making a successful tour with a band is addressed in this comprehensive guide. Over 100 luminaries and leading organizations from the world of touring - among them Chris Connelly, Henry Rollins, the House of Blues, and the Vans Warped Tour, as well as ...
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Body Check
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by
Deirdre Martin
Sports publicist Janna MacNeil is out to change the image of bad boys hockey team the New York Blades, captained by Ty Gallagher, who's determined to lead his team to the Stanley Cup. When the persistent publicist and stubborn captain butt heads, they don't just crack the ice--they melt it. Original.
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Free Publicity: A TV Reporter Shares the Secrets of Getting Covered on the News
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by
Jeff Crilley
This book is a start-to-finish guide to becoming a media darling while raking in a fortune in free publicity! You?ll learn: ? How to create ideas guaranteed to get coverage ? Whom to call and when ? How to write a killer press release ? What to say during the interview ? How to hold a news conference the media will love ? How to combat negative ...
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Publicity & Media Relations Checklists
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by
David Yale, Yale David, Anne Knudsen (Editor)
This concise, easy-to-use compendium of publicity and media relations checklists is an essential tool for newcomers and veterans alike. Every major aspect of the field is covered in a user-friendly format that will be as useful for your first media contact as for your thousandth. From getting started, to creating materials, to withstanding public ...
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Buzzmarketing: Get People to Talk about Your Stuff
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by
Mark Hughes
In this breakthrough book, Hughes offers a practical guide to the art of successful buzz marketing. He draws on real-world examples of companies that got people to talk about their stuff--from Miller Lite during the "Tastes Great-Less Filling" era to "American Idol's" stunning use of buzz to become a global phenomenon to current companies that ...
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Streetwise Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement
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by
Sandra L Beckwith
Identifies the publicity opportunities available to small businesses who want to aggressively promote their product or service, and offers advice on writing a press release, pitch letter, magazine article, or newspaper column. The author also provides a sample publicity plan and tips on how to prep
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Monkey Town: The Summer of the Scopes Trial
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by
Ronald Kidd
The author of "Sizzle & Splat" takes readers back in time to 1925 to the famous Scopes Monkey Trial in Dayton, Tennessee. This novel unfolds from the point of view of a 15-year-old girl, a student of John Scopes.
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Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign Without Going Broke
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by
Michael Levine
The world's most widely used and seminal introduction to public relations--now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business ...
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High Visibility: Transforming Your Personal and Professional Brand
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by
Irving Rein, Philip Kotler, Martin Stoller
This is the classic guide to personal and public image-making in any profession - now updated for the Digital Age. The original edition of "High Visibility" was a groundbreaking, critically acclaimed book that established celebrity - the creating and managing of one's public persona - to be a critical factor in achieving professional success and ...
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Confessions of Shameless Self Promoters: Great Marketing Gurus Share Their Innovative, Proven, and Low-Cost Marketing Strategies to Maximize Your Success!
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by
Debbie Allen
This title offers breakthrough ideas that won't break the bank - the super-selling secrets behind "Chicken Soup" and other success stories! "To be leading edge, you must be shameless. This book will show you how." - Mark Victor Hansen, cocreator of the "Chicken Soup for the Soul" series. How did Mark Victor Hansen build his "Chicken Soup" series ...
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Where's My Fifteen Minutes?: Get Your Company, Your Cause, or Yourself the Recognition You Deserve
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by
Howard Bragman
Bragman presents an accessible and insightful public relations guide to help any business garner more, or better, publicity. The author illustrates his lessons with examples, from Frank Sinatra and Madonna to Coca-Cola and Monica Lewinsky.
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Ready, Set, Talk!: A Guide to Getting Your Message Heard by Millions on Talk Radio, Television, and Talk Internet
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by
Ellen Ratner, Kathie Scarrah
This complete handbook will help anyone--from the novice activist to the sophisticated public relations professional--develop a talk media message, prepare a campaign, and roll it out on talk radio, television, and talk Internet.
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Successful Fundraising for Arts and Cultural Organizations: Second Edition
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by
Karen Brooks Hopkins, Carolyn Stolper Friedman
This text offers insights into today's best fundraising strategies for arts and cultural organisations. It details the mechanics of a successful fundraising campaign and provides an examination of corporate sponsorships and endowment campaigns.
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Official Lies: How Washington Misleads Us
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by
James T Bennett, Thomas J Dilorenzo
Official Lies opens the curtain on a modern Wizard of Oz--the vast propaganda machine headquartered in Washington, D.C.--and exposes the ways in which the federal government manipulates opinion in order to increase its own powers.
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