Ricardo Semler inherited his family company, Semco - manufacturer of marine pumps, industrial dishwashers and mixing equipment - when he was 19. Soon, by 1980, it was on the brink of bankruptcy, but a decade later, during a period of savage recession in Brazil, it had been transformed into a rapidly-growing company with profits of 10% on sales of ...
This is an account of an extraordinary company "turnaround" achieved by the ultimate in participatory management. Ricardo Semler inherited his family company, Semco (manufacturer of marine pumps, industrial dishwashers, truck filters and mixing equipment), when he was aged 19. By 1980 it was on the brink of bankruptcy - but a decade later, during ...
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