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Activebook, Principles of Marketing

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Activebook, Principles of Marketing - Kotler, Philip, Ph.D., and Armstrong, Gary
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Keown's Principles of Marketing ActiveBook is an interactive, online, digital book that uses multimedia resources to greatly enhance the learning experience. The best seller takes a practical, managerial approach to marketing, and provides a rich array of practical examples and applications to show the major decisions that marketing managers face in their day to day jobs. Readers are shown not only to anticipate changes, but also what effects changes will bring. In short, this book is your portal to the new world of ...

Activebook, Principles of Marketing 2001, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130648532

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