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All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World

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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World - Godin, Seth
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Every day we tell ourselves stories about the world. They might be true or they might be false, but nevertheless we believe them. We live in an age where every business must have a story to tell its customers. Because if it doesn't, very soon it will have no customers at all. In All Marketers Are Liars Seth Godin uses dozens of examples to show us that the most successful stories aren't necessarily the most truthful but are usually the most compelling and plausible. That means they are believed by those who tell them. Which ...

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World 2007, Penguin Books Ltd, London

ISBN-13: 9780141025025

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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World 2006, Michael Joseph Ltd, London

ISBN-13: 9780718148652

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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World 2005, Portfolio, New York, NY

ISBN-13: 9781591841005

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