Basic Marketing Research (with Qualtrics Printed Access Card)

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Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts ...

Basic Marketing Research (with Qualtrics Printed Access Card) 2012, South-Western College Publishing, Florence

ISBN-13: 9781133188544

8th edition

Unknown binding

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