Beyond Advertising: Creating Value Through All Customer Touchpoints

by ,

Beyond Advertising: Creating Value Through All Customer Touchpoints - Hays, Catharine Findiesen, and Wind, Yoram (Jerry)
Filter Results
Item Condition
Seller Rating
Other Options
Change Currency

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities. ...

Currently there are no copies available. However, our inventory changes frequently. Please check back soon or try Book Fetch.