"The romanticized notion that humans are 'born to run' has buoyed the so-called running boom of the past 50 years: well-intentioned fitness enthusiasts lacing up their cushioned shoes and plodding down roads and trails in pursuit of the runner's high, a trim physique, and the fountain of youth. Unfortunately, born to run is a big, fat ruse--a marketing gimmick and a gross misappropriation of evolutionary biology insights about our Homo sapiens genetic attributes for endurance. While any movement away from a sedentary ...
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"The romanticized notion that humans are 'born to run' has buoyed the so-called running boom of the past 50 years: well-intentioned fitness enthusiasts lacing up their cushioned shoes and plodding down roads and trails in pursuit of the runner's high, a trim physique, and the fountain of youth. Unfortunately, born to run is a big, fat ruse--a marketing gimmick and a gross misappropriation of evolutionary biology insights about our Homo sapiens genetic attributes for endurance. While any movement away from a sedentary-dominant lifestyle is laudable, the truth is that humans are actually born to walk, not run. Mark Sisson, New York Times bestselling author, forefather of the ancestral health movement, entrepreneur founder of Primal Kitchen and Peluva footwear, and former 2:18 marathon runner, is officially proclaiming an end to the running boom. For the vast majority of enthusiasts, running--even slow-paced jogging--is far too physically, metabolically, and hormonally stressful to promote health, weight loss, or longevity. Alas, the elevated, heavily cushioned modern running shoe enables ill-adapted people to run with poor technique, increased impact trauma, and a truly embarrassing rate of chronic overuse injuries. Born To Walk will help reshape fitness culture to reject flawed and dated "no pain, no gain" ideals, and replace them with a simple, accessible, sustainable program to increase general everyday movement, improve aerobic conditioning the right way, avoid the risks of injury and burnout associated with running, and promote a healthy, happy, energetic, long life-one step at a time"--
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Add this copy of Born to Walk: The Broken Promises of the Running Boom, to cart. $31.51, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2025 by Primal Blueprint Publishing.
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New. Sewn binding. Cloth over boards. 350 p. Contains: Illustrations. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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